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Transform your Small Business with Social Media: A Checklist


Social Media Small BsuinessAs a small or medium business (SMB), your to-do list is likely overflowing with #1 priorities. When it comes to social media, it’s no different. You likely want to make an impact in social media and understand its transformational opportunities.

So here’s a checklist to bookmark (heck, even print it out and hang it on your wall!) to check off your progress in transforming your business with social media. It comes from our latest free ebook, How To Transform your Small Business with Social Media.

Social Media Etiquette

Promote others more than you promote yourself.
Listen carefully, respond quickly, and share helpful information.
Thank everyone who shared your content.

Using Social Media

Treat Twitter like a conversation – listen, then join it.
On LinkedIn, ask for recommendations from those you know.
Create a business page to build a presence on Facebook for your SMB.

Blogging

Read and comment on lots of blogs, both inside and outside your interest area.
Write to share something valuable with others in your community.
Engage with comments on your blog.

Social Media Training

Determine who is going to be using social media.
Select a social media training lead.
Have a training program that clearly states why your company is adopting social media.

Social Media Monitoring

Use monitoring tools to scale your mountain of content.
Monitor and track trends and watch trends emerge as you view the data.
Aggregate your data to simply pull the information you need.

Social Media Listening

Search for terms, words, and phrases that are directly related to your SMB.
Use industry listening to reveal how you might fit into the larger picture.
Listen for competitor conversations to learn what they’re doing and what’s working.

Social Media Engagement

Be helpful to your community.
Share your content and others’ content.
Listen and interact with your community first before delving into industry discussions.

Social Media Analysis

Mix cold hard numbers with human insight.
Choose some of the metrics that relate to your higher-level business goals.
Form a hypothesis.

 

No matter where your small or medium business is in your social media journey, you can always start with some simple steps, such as actively listening, and as time progresses, grow your strategy. Before you know it, you’ll be engaging with your own community!

Where are you in the small business social media process? Do you have any additional items to add to this checklist? For more information and a complete guide to social media for small businesses, check out this ebook, How to Transform your Small Business with Social Media.



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About the author Amanda Nelson is a Community Content Manager at Radian6. She is an avid writer, content curator and border collie fanatic.


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