When it comes to engaging on social media, the opportunities are endless. From asking questions to contesting to sharing links, there are so many ways to have a conversation. But when it comes to grabbing attention, brainstorming smart approaches will go a long way. Time to turn the heads of others in order to grow your community and brand awareness. Here are some ways to get there.

Thank you for the criticism

If you have a repeat critic, or detractor, do your reserach to understand them better. Once you have the background information, respond in public whenever possible. Yes, hit the issue head on in public. Even thank them! It will start the process of changing their demeanor and show your community that you’re transparent and open to feedback.

$%#!!

Okay, maybe not as wild as this headline, but controversial subjects can provoke strong emotions in your community and inspire discussion. Don’t be afraid to discuss topics relating to your brand or industry just because they’re hot-button topics. Passion invites interaction and engagement.

Hello, we’re here when you are!

Use specific tools, such as 14blocks.com, to find out when your audience is most active on Twitter. Then tweet and engage during those times to reach more of your followers. Surprise and please your community by being present when they are!

Great content. Can I share it?

Promote others more than you promote yourself, such as Chrisn Brogan’s 12:1 ratio. Oftentimes consumers feel that following brands means they’ll be inundated with sales pitches. Show that your brand is not a marketroid.

I’m making a Pinterest board

With hundreds of social media websites out there, think beyond Facebook and Twitter and look at two things: 1) what makes the most sense for your brand, and 2) where your audience is talking. Perhaps your time is better spent chatting on forums, sharing boards on Pinterest, or voting on StumbleUpon.

Hungry? Let’s eat!

Many think of retail when it comes to Cyber Monday but all that online shopping can make anyone hungry. Pizza Hut knew this and used social media to share a special 20% off promotion for online shoppers. If you think about your consumers needs, you can deliver something appetizing too.

What surprise moves do you have up your sleeve? Have you seen any examples of smart ways to grab social media attention? Learn more about engagement in this month’s ebook, 30 Ideas for your 2012 Social Media Plan.

Tags: conversation, Facebook, Marketing, stumbleupon, twitter