We recently shared a post and video about the United Nations Development Program‘s social media efforts, in case you missed it, you can find it here. This week, we have the second video in this two-part series, featuring Sebastian Majewski from the UNDP once more. He’s been using Radian6 to help identify stakeholders for UNDP and create a network of influencers.

The UNDP has experienced the power of using social media to find interested parties actively talking about relevant issues. It means that their supporters can make their voices heard within the organization, and it means the UNDP can gather feedback on important issues and share this across the organization. Social media allows citizens from every corner of the world to make their voice heard, and for the UNDP this means they can hear from those in developed and developing nations, giving them a more complete view of the issues impacting citizens.

Listen as Sebastian explains what identifying stakeholders does for the UNDP, and how it’s impacting the work they do when they bring the information gathered from social media monitoring back to the General Assembly.

Creating an influencer network can be a powerful tool. It can help you bring the voice of your fans, customers, and supporters into your organization. It can help you share information and ideas with the right people and keep a pulse on the issues or trends that are impacting your organization or industry.

Have you started to identify your influencers? 

Tags: case studies, government agencies, influencers, not for profit, Social Media, united nations