The Social Media Breakfast of Connecticut helped close Social Media Week today by showing the community management love. The session, Community Management: The Perils and Promise, was a great primer into this exciting and challenging field.

I was honored to be on the panel. Joining me was Lauren Vargas, Community Management Strategist at Aetna and Tyson Goodridge, Director of Social Media at Acsys Interactive (featured in this image).

But if you didn’t make New Haven one of your stops this morning, here are 15 key (tweet-sized) nuggets that will get you started on your community management journey.

Don’t go rogue with community management. Have a social media policy or you will fail.

Use Responsive Classroom as a source of inspiration for community strategy creation.

The challenge? Make policy fun.

Men are from Google +, women are from Pinterest. Know where your audience hangs out.

Community managers are like Spider Man. With great power comes great responsibility.

You call them community managers? How about cat herders?

Be a storyteller.

Give local stories international attention with compelling content shared on social media.

Community manager is the new black, but it doesn’t come easy.

Consider urban planning – build from the ground up.

Go beyond text -  turn those case studies into videos, infographics and webinars.

Every single employee is a community manager.

Social media is not siloed.

Social media ROI exists but there is no silver bullet.

If you were to elaborate on some of these points, where would you focus and why? To learn more about community management, check out our posts from Community Manager Appreciation Day.

Tags: #smw2012, community management, social media breakfast, Social media week