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Putting a Ring on Social Media Engagement: A Meme Proposal


Earlier today, this post went up on BuzzFeed from Len Kendall asking his long time girlfriend (and employee of McDonald’s), Katie Holland, for her hand in marriage. He also asked readers to post their own images on the site to help him convince Katie to say yes. The meme carried over to Twitter with the #SayYesKatie hashtag as people threw their support behind the happy couple.

In a few short hours, the #SayYesKatie hashtag received almost 1,000 mentions. Here is a look at the most popular words used around the conversation.

#SayYesKatie Conversation Cloud

There was no response from Katie’s personal Twitter account after the post went live, contributing to the suspense as people wondered what her response would be.

 

In the end, all the positive tweets seemed to have an effect, as Len and Katie proudly announced that she did, indeed, say yes, which led to even more conversation.

 

Kudos to Len for taking such an effective and literal approach to social media engagement, and a big congratulations to the happy couple from all of us here at Radian6! If you love engagement or want to learn more about it, check out this post 3 Actions to Improve Social Media Engagement.



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About the author Zoë Geddes-Soltess is a Community Engagement Specialist at Radian6, with a focus on Consumer Packaged Goods and Retail. She tweets about a variety of topics, including social media, food, arts and culture, and anything else she finds interesting or amusing. You can follow her on Twitter at @zodot.


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