Whether you spent yesterday in a crowded establishment with strangers or in a cozy living room with close friends, many of us were busy watching the biggest game in football for the year, the Super Bowl.  What makes this year different than last? Well the social media element is no longer an added bonus but an engrained part of the game.

We dug through the over 6.6 Million social posts and pulled together an overview analysis. Have a look at the report below and let us know what you thought of the social results.

What made this Super Bowl especially social? Here are a few things we noticed.

Defined Hashtag Promoted Before the Game
Keeping it simple with #superbowl makes it easier for fans to engage.

Live Web Streaming
Live web streaming made it possible for anyone with an internet connection to see the game in real time. Plus it had add ons like the ability to select your own camera angles and use replay action.

Shazaam Campaign
Integrating their mobile brand in to most of the ad campaigns, Shazaam created an interactive experience and contest for viewers throughout the game.

Were you using social media for conversing during the Super Bowl? What made you join the conversation?

Tags: Giants, Patriots, Super Bowl