< Back to Blog Home

Social Media Week: A Snapshot of the Conversation


On the final day of Social Media Week, let’s fire up the Radian6 analysis dashboard and find out who was talking about the event. We’ll focus on the four cities with the most conversations.

New York City

Opening up a Conversation Cloud, we can see the 50 words used the most in conjunction with Social Media Week NYC.

Communications giant Nokia and social media’s latest obsession Pinterest both cracked the top 50. Eli in Tanzania drove conversation as well thanks to this tweet from @UN_Women.

 

London

Hopping across the Atlantic over to London, let’s see what was driving UK conversation.

Nokia makes an appearance again as well as Google, the search engine giant scores with Google+ and the #SMWGoogle hashtag. Londoners were also discussing social media use by athletes in conjunction with the upcoming London 2012 Olympic Games.  Former Olympic Silver medal-winning Badminton player Gail Emms also factored largely into the conversation.

Toronto

Next, let’s see what the Canadians were discussing this week in Toronto.

In terms of brands, Bell Media and BMO Financial Group drove a fair chunk of Toronto conversation. The Women Shaping the Social Media Landscape panel and the #WIW hashtag also sparked an incredible amount of discussion this week in Toronto. For more insights on #SMWTO happenings check out the latest two posts from our own Jason Cassidy.

Miami

Finally, let’s move from the cold of Canada to the warmth of Florida and see what drove social conversations in Miami.

The “Personal Branding through Social Media” panel was the clear winner here with “Branding”, #PersonalBranding and the Twitter handles of the panellists dominating the Miami conversation cloud. For more on #SMWMiami, check out this post from our own Trish Forant, who was in attendance this week.

Most Active Tweeters

Speaking of Trish, she checks in at number nine amongst the most active tweeters this week. Using the influencer widget and adjusting to account for only on topic posts, here were this week’s biggest Social Media Week enthusiasts.

Language Breakdown

Finally, given the global presence of Social Media Week, let’s have a look at the language breakdown of social media week posts using a topic analysis widget.

English dominates with 87.1% of all posts with Japanese placing second with 4.7%.  In descending order, Portuguese (3.7%), French (1.8%), German (1.7%), Spanish (0.8%), and Italian (0.3%) round out the list.

This snapshot shows just how diverse the social-media conversation has become. It’s brought the world together on the major platforms while still allowing for discussions of more regional interest to flourish.

But we’ve got one more trick up our sleeves. We asked a few social media week attendees about this week. Is it useful given that social media is already well known? Here’s what they had to say.

Play

 

Were you in attendance this week at any of the 12 locations?  Any particular panels or presentations our audience should be aware of?  Has Social Media become so prevalent in our daily life that a week devoted to it is becoming unnecessary?  We’d love to hear your thoughts in the comment section!

Jason Boies is a member of the Radian6 Community Engagement Team.  His focus is on the worlds of healthcare and pharmaceuticals.  He also tweets about film, pop culture and comic books over on Twitter at @JasonBoies.  Read other blog posts from Jason here.



Tags: , , , , ,

About the author Jason Boies is a Community Engagement Specialist at Salesforce Radian6. He's an avid reader, comics fan and film buff. Focusing on current events and healthcare, Jason can be found on Twitter at @JasonBoies where he tweets about health, tech, breaking news and pop culture.


Leave a Reply

Facebook Twitter YouTube Google+ Slideshare
Radian6 Subscribe

Radian6

radian6's Channel

Tell us a bit about yourself to begin your download

* Denotes a Mandatory Field

Radian6 Now Offers You More


Radian6 Mobile Has Been Improved

Radian6 Mobile Has Been Updated

Improvements in Version 1.0.5 include:

  • Twitter mentions & hashtags are tappable from the workflow page
  • Keywords in the stack and workflow pages are highlighted
  • Tap a profile pic to see the social profile of the post author

Learn more

Get the most from your results with Radian6 Insights

Understand Social Like Never Before

Combine the coverage and depth of Radian6 with 3rd-party content for:

  • Demographics like age, gender, and location
  • Influence scores and topics
  • One-click lists of the most talked about people, places and things
  • And much more…

Learn more

Introducing the Salesforce Social Hub

Introducing the Salesforce Social Hub

Automate & Scale Social Media using the Salesforce Social Hub™ for:

  • Customer Service
  • Data Analysis
  • Community Management
  • Marketing & Product Development

 Learn more