My coffee at a NYC shop

Social media mecca, Facebook, filed for an initial public offering yesterday that could value it at $75 billion to $100 billion. According to the Wall Street Journal, this puts the social network on track for one of the biggest U.S. stock-market debuts of all time.

Where does the success of Facebook come from? Why is it a place where gossip, game playing and the swapping of 250 million photos happens every single day? Perhaps it’s the addictive nature. Much like a cup of coffee, Facebooking is part of the daily routine of millions. Here are a few more reasons why they are strikingly similar.

1. Keeps you up all night
2. It’s the first thing you reach for in the morning
3. Your friends, family and coworkers are doing it
4. Can be bitter and cold
5. Or hot and steamy
6. Takes time to craft it just right
7. You might depend on it multiple times a day
8. Good way to kill time
9. You see people enjoying it
10. Countries from around the world partake in it
11. Can be updated
12. You can consume too much
13. Can burn you
14. You can probably make it through a day without it, but likely not much more
15. The thought of quitting leaves you in a cold sweat
16. You can poke it
17. It’s sharable
18. Can be custom-made to your needs
19. Gives you a quick fix
20. Can bring back memories
21. Experience it with friends
22. Makes you giddy
23. Some may find it gross
24. Slightly different everyday
25. Portable

Speaking of coffee, with Facebook being worth billions of dollars, Mashable found 10 things Facebook could technically afford, including all the coffee in the world.

Whether you’re a fan or frenemy of Facebook or whether you’re using it for personal or business needs, it certainly can be a helpful tool in your social media strategy. Learn more about Facebook and great ways to join your community with our ebook, 30 Ideas for your 2012 Social Media Plan.

What other ways is Facebook like a cup of coffee? How do you see the impact of the Facebook IPO unfolding? Grab a cup of coffee and share your thoughts here.

Tags: conversation, Facebook, IPO