Power Shift

Radian6 Insights and Perspectives on Social Media Monitoring, Measurement and Analytics

By David Alston on Tuesday, January 15th, 2008

We were honored to host Jason Falls of Social Media Explorer last week here in New Brunswick. Our paths first crossed in social media when we saw him tweet on Twitter about his search for a social media monitoring solution for a client of his at Doe Anderson. We reached out and the rest is history. During one of his messages he mentioned that he’d love to visit and after his successful Baja1000 and Robbie Gordon experiment it was suggested that a bit of maniac sledding take place while he was here. And it certainly did and thank goodness Jason wasn’t hurt in the process.

Jason also had a chance to interview Marcel about social media measurement which included a brief look at the product itself. I must apologize that I wasn’t much of a camera man so it can get a bit blurry in spots with the screen shots but it will give you an idea at least.

Also see the video at Social Media Explorer.While Jason was here he also agreed to be the guest speaker at our region’s very first Social Media Meetup - Third Tuesday New Brunswick. About 30 people showed up to hear a great talk from Jason including lots of examples of how social media can work. Organized by Lisa Rousseau of MeshEast, the attendees also passed the hat and helped to raise $163 for the Frozen Pea Fund to support Susan Reynolds.We thoroughly enjoyed our visit with Jason and hope he comes back to visit us in during the three other seasons of the year. We promise lots more adventure then as well.


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