Power Shift

Radian6 Insights and Perspectives on Social Media Monitoring, Measurement and Analytics

By David Alston on Monday, February 4th, 2008

Aberdeen Report: Social Media Monitoring and Analysis: Generating Consumer Insights from Online Conversation

Radian6 has sponsored the Aberdeen Report: Social Media Monitoring and Analysis: Generating Consumer Insights from Online Conversation which is now available for download. The report, written by Jeff Zabin and Alex Jefferies, spells out a roadmap for those companies looking to adopt Best-in-Class practices around the use of social media monitoring and analysis. Aberdeen surveyed over 250 organizations and combined this with in depth interviews to come up with the report’s findings and recommendations. Download a free copy of the report by clicking here.


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