Last Week in Social Media
A review of the top items that we’ve pertained from listening and participating in the social media sphere.
Creating Social Media Content
Geoff Livingston broke down the social media content creation process in a simple way so that anyone from the ground up could have a quick overview of how they can get started on social media. From understanding what Social Media is for the corporation to measuring and bringing it back full circle in how content and community creates relationships and builds rapport.
Connected Agency Compilation
Then taking that a step further with Peter Kim in a great link compilation of the reaction to the Forester publisher Connected Agency discussion between digital and traditional PR/Marketing that has been ensuing for the last few weeks.
Canada’s One Degree Marketing blog also touched on personal branding this week. Eden Spodek asked members of the social media community how they managed their personal brand and offered her input on the importance of personal branding.
“We no longer just need to worry about what people see and hear about us in person — we also need to consider our digital footprints. It’s one thing to control how we portray ourselves online and offline. It’s another when we can’t control what others do and say about us. What gets posted online is easily found and lives on forever in the Google age. Cutting through the clutter is more challenging than ever.”
Valeria Maltoni (ConversationAgent) summarizes well an important aspect of personal branding and how you own your brand:
“Revealing yourself to others is an important part of the process we call “building relationships,” from which we build credibility, trust and loyalty.”
Social Media discussion happenings
And of course the hot topic on twitter these last few days is PodCamp Toronto! Chris Brogan original founder of PodCamp and currently in TO for the event blogged 5 things to do at a Social Networking Meetup that will be useful for anyone attending the event.
These are just touching some of the topics in Social Media from the last week that have been surfacing in discussion through blogs and twitter.
February 25th, 2008
Posted in social media news | |
