Finding Brand Enthusiasts begins with listening

Today Doe Anderson announced that they will be using Radian6’s social media monitoring solution to help discover and create brand enthusiasts for their clients. Their process starts with research or listening and moves to the development of effective plans to convert ordinary customers into brand enthusiasts.

Doe Anderson’s Social Media Explorer, Jason Falls, states “By using the Radian6 social media monitoring solution, Doe Anderson can hone in on what customers are saying about the brands we work with. This detailed knowledge, the ability to see trends and the ease of discovering who the influencers are online makes our job of finding and engaging with brand enthusiasts in social media so much easier.”

Marcel LeBrun, Radian6’s CEO, explains “By using Radian6’s social media monitoring solution, Doe Anderson not only has the ability to decide where to engage but it also has the ability to track the results of its efforts and provide clients with valuable ROI data.”

Jason Falls also visited Radian6 in January and interviewed Marcel on Radian6 which we covered in an earlier post on PowerShift.