Radian6 highlights online buzz about Starbucks’ closure on ABC TV news
Yesterday precisely at 5:30pm all of the Starbucks in the US closed their doors for a 3 hour training session. Taking the national chain offline during business hours would be enough to create some serious buzz online for those counting the minutes until they could get their Starbucks caffeine fix again. But it also had people speculating on whether the outage would be good for their competitors or if the timing of the outage was part of an ingenius publicity stunt.
ABC TV news also covered the story yesterday where it interviewed Lee Odden of TopRank Online Marketing. Lee used the Radian6 social media monitoring solution to highlight the impact the closure had online in terms of generating significant buzz for Starbucks.
Click here to view the news story found in the video player in the top right hand corner.
February 27th, 2008
Posted in social media monitoring | |
on March 7th, 2008 at 10:05 pm
Other than the internet, do you have a source for monitoring the actual broadcast of the news around the country. You could use magnolia broadcast monitoring service to track all of the local news about any topic.