Golin Harris picks up the PR Campaign of the Year Award presented by PRWeek

Congratulations to our client Golin Harris who won PR Campaign of the year 2008 for Nintendo of America: Wii launch: How Wii Helped Nintento Get Its Game Back.

By 2006, Nintendo had dropped to third in the video-game industry behind Sony and Microsoft after dominating the landscape about 20 years earlier. Golin Harris, Nintendo’s agency, decided to make the Wii motion-sensitive controller a differentiator and target the core gaming audience, as well as, “dabblers”, “lapsed gamers”, and “non-gamers”. The team pushed to get girls, women, and seniors to buy the Wii, which would help it surpass the competition. Essentially, they created a market that didn’t previous exist. In the end, the Wii met or exceed sales goals. It outsold the Xbox 360 two to one and the Playstation3 by three to one.

Again, a big congratulations to Golin Harris from all of us at Radian6!


March 7th, 2008
Posted in Awards | |

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  1. Jeff Beringer said,

    on May 14th, 2008 at 4:58 pm

    Thanks for the congrats!

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