VeriSign and Voce Communications: A Radian6 Case Study
By David Alston on Thursday, October 30th, 2008 | 3 Comments »
As a leader in internet infrastructure services, VeriSign has been helping their customers engage in trusted communication with their customers for over a decade. So when they and their agency partner, Voce Communications, decided that they needed to be paying attention to their own online reputation, they turned to Radian6 for help.
Click here to download a PDF of the case study.
November 1st, 2008 at 6:57 pm
Great case study. I think examples such as this are great indicators of the brand power organizations can harness through social media.
In the case study there is great emphasis placed on the ability to engage customers in conversation using their own “language” through social media monitoring. I’m interested in what type of monitoring services you use?
I’m familiar with tools like Google alerts and the like, but what services do professional monitoring organizations use?
November 3rd, 2008 at 9:12 pm
Hey David, thanks for posting this. It was a lot of fun working with you guys on the case study, and I\’ve enjoyed learning more about Radian6. You guys truly have an amazing tool!
December 5th, 2008 at 1:22 pm
Hi Karen and Jay,
First of all sorry for not moderating these comments sooner - I didn’t get a notifier for some reason.
Karen, thanks so much for helping with this. Love having you as a client along with Voce.
Jay - actually monitoring is what Radian6 does. I’d be happy to arrange to have you see a demo of it.