Earlier this year, Dell was busy planning the launch of their new Inspiron 910 mini notebook computer. But Gizmodo got wind of what they were cooking up at a tech conference, and the buzz began.  Learn how Dell spent time listening, learning, and engaging with their customers around this hot product launch by using Radian6. The buzz was big, and Dell took away some key learnings that will shape future product launches and their community-building efforts as a whole.

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