Dell Case Study: Free Range Marketing
By David Alston on Tuesday, November 4th, 2008 | 1 Comment »
Earlier this year, Dell was busy planning the launch of their new Inspiron 910 mini notebook computer. But Gizmodo got wind of what they were cooking up at a tech conference, and the buzz began. Learn how Dell spent time listening, learning, and engaging with their customers around this hot product launch by using Radian6. The buzz was big, and Dell took away some key learnings that will shape future product launches and their community-building efforts as a whole.
Click here to download a PDF of the case study.
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January 14th, 2009 at 8:16 am
I’m vacillating between the Dell inspiron 910 and the Acer Aspire One.
The Dell is said to have an instant on feature that could make the difference for me. I assume that’s Linux on the motherboard, perhaps with Firefox easily available as part of the instant on. If that’s the case, I’d love it. Instant on with Firefox would suit me most of the time, and I’d boot into XP on http://www.batterygoshop.co.uk/dell/dell-inspiron-910-laptop-all-8.9-inch-series–battery.htm those rare occasions that I need Windows.