360° Digital Influence – Ogilvy’s global social media and word of mouth practice – and Radian6 have successfully deployed Radian6 as the consumer generated media listening tool to all of the Digital Influence teams around the globe.

360° Digital Influence provides strategy and execution of programs driven by social media and digital marketing to generate word of mouth for global brands. They are true social media strategists and practitioners. They needed a tool that made it easier to collect and sort conversations to create their client Conversation Maps and Influencer Audits.

Check out the entire social media press release (SMPR) on our PitchEngine page here.

Tags: John Bell, Marcel LeBrun, Ogilvy 360 Digital Influence, Ogilvy PR, radian6, social media, social media monitoring

Posted in: Marketing, SMPR, social media monitoring, social media news.