David Thomas

One of the ongoing challenges for enterprise social media marketers is staying on top of the next big thing. If you’ve been hearing a lot about Pinterest, you may be

Measuring the ROI of social media is a controversial topic that many people find daunting and scary. But the key to ROI is to understand the fundamentals: you already understand

Over the past few weeks, you’ve met our social media-loving team of community managers. They engage in social media, create a human connection with our community (or create helpful content

This week was a big community management discussion thanks to the third annual Community Manager Appreciation Day on January 23. But we celebrate community management every day given its impact

Companies are spending significant amounts of time and money to build their enterprise social media strategies. If you’re reading this, you might be working for one of them. You might

As with past weeks, we’re highlighting the people who are engaging in social media, creating a human connection with our community (or creating helpful content for them), and embodying a

As mentioned in last week’s post, community management is an essential element of a successful social media strategy. This week, we continue to highlight the people who are engaging online

Community management is an important element of a successful social media strategy. It’s all about generating, nurturing and growing a relationship with customers, fans, advocates and your industry at large.

This week we’ve shared the crowdsourced results of the question, “What is the biggest social media disrupter of 2011?” Here’s the final installment with more great opinions, ideas and even

As I shared in yesterday’s post, I asked a bunch of smart folks what they thought were the biggest social media disrupters of 2011. Here are more answers, still all