By Amber Naslund
Wednesday, September 1, 2010 | 18 Comments
Tags: engagement, online presence, personal and professional, social media persona, social media presence
Posted in: Community, Engagement, Social Media
Here’s the truth: If social media presence is all or part of your professional role, your online presence is going to be intertwined. It can be tricky to balance the two when you’re “on the job”, answering customer inquiries, being present in the community, participating and creating content. Balance is possible, but it will always [...]
By Teresa Basich
Monday, August 23, 2010 | 4 Comments
Tags: social media engagement
Posted in: Community, Engagement, Social Media
If you’ve taken a read through our social media monitoring and engagement playbook, you’ll notice that it’s almost exclusively focused on our community interaction on Twitter. Twitter is one of the key online channels customers, prospects, and fans use to connect with us, giving us great reason to maintain a framework for our participation. That [...]
By Lauren Fernandez
Friday, August 20, 2010 | 8 Comments
Tags: agency, agency disclaimer, client disclaimer, client tag, Social Media, social media disclaimer
Posted in: Community, Social Media
Social media has opened a door to a wealth of information – whether brands are listening in on what consumers are saying; interacting with them on a consistent basis; and even profiling client efforts across personal and professional corporate accounts. Social networks are used not only to converse with consumers, but to push out shareable content [...]
By Amber Naslund
Wednesday, August 11, 2010 | 28 Comments
Posted in: Community, Listening, Marketing, Social Media
As advocates of listening, we talk a lot about “listening at the point of need” in order to support business development and sales efforts, and be sure that you’re supporting and responding to potential customers when they’re in the market for what you offer, or expertise that you have. In other words, expressed needs online [...]
By Teresa Basich
Monday, August 9, 2010 | 12 Comments
Tags: community engagement, social media engagement, social media engagement strategy
Posted in: Community, Listening, Marketing, Social Media
To even begin understanding how to engage online, we need to understand what engagement truly is, right? How is engagement defined in the context of the social web? What does it mean? How does it differ for individuals and brands? What does it mean to our brand? These questions are essential to ask when you’re getting [...]
By Amber Naslund
Wednesday, July 28, 2010 | 34 Comments
Posted in: Community, Listening, Measurement and Metrics, Social Media, Technology, social CRM
If conversations are any indicator of what’s important in social media right now, there are certainly some hot spots. And based on a high level glance at the industry overall for the past year, we can pick out a few topics that really seem to have the attention of the business world, including us. Here’s [...]
By Teresa Basich
Tuesday, July 6, 2010 | 2 Comments
Tags: community building, customer enagement, Intuit, TurboTax, TurboTax Inner Circle, user community
Posted in: Community, Customer service, Listening, Social Media
There’s quite a demand for case studies in our neck of the woods, and we understand why: When something as new as social media hits the scene, people want to see successful precedent before jumping into the mix. And while it can be a bit tough to find the right stories to share — we’re [...]
By Lauren Fernandez
Wednesday, June 23, 2010 | 10 Comments
Tags: PR measurement, public relations, SM metrics
Posted in: Community, Measurement and Metrics
We finally have it. A way for public relations professionals to not only prove qualitative metrics, but quantitative metrics as well. We chatted last week about basic reporting templates, which goes hand in hand with what you need to measure and best practices. Social media has opened up a door for those in the PR [...]
By Teresa Basich
Wednesday, June 16, 2010 | 7 Comments
Tags: community management, radian6 community team, radian6 web events
Posted in: Community, Web Events, Webinar
When: Monday, June 28th Time: 11am PDT/2pm EDT Click here to register. We chew over the concept of community management quite a bit here at Radian6. It’s a huge part of what we do and how we’re structured as a company, and we’ve found that the definition of community management – once centered around forum [...]
By Amber Naslund
Monday, June 14, 2010 | 65 Comments
Tags: community management, community management roles, radian6, Social Media, Social Media jobs
Posted in: Community, Social Media
Community management isn’t what it used to be. Once upon a time, managing a community meant hanging out in an online location – be it a forum or a chat room – and moderating chat. Approving comments. Handling some support issues. Dealing with trolls, helping people with questions. That kind of thing. But community management, [...]
