10 Key Engagement Metrics to Track
Monday, March 8, 2010 | 9 Comments
Tags: engagement metrics, radian6, socialmediameasurement, socialmediametrics
Posted in: Community, Listening, Measurement and Metrics, Social Media
Ah, engagement. That sticky word that gets discussed an awful lot in context of social media conversations. But how, exactly, do you look at engagement and keep tabs on the factors that drive it?
While no single metric alone is going to be a solid indicator of how engaged your community or customers are, there are [...]
Breaking Down the Details of Community Building with eROI
Friday, February 26, 2010 | 2 Comments
Tags: brand and community, community building, eROI, Wacom
Posted in: Clients & Customers, Community, Social Media
We’ve spent the month of February chatting with you about how to build community, from giving you tips on how to find where your community is hanging out, to identifying some tactics for showing your community members appreciation. Heck, we’ve even written a (e)book on the subject.
But sometimes, the best breakdowns are not in explanations, [...]
Social Media and the Big Picture: The American Red Cross’ Haiti Relief Efforts
Thursday, February 25, 2010 | 2 Comments
Tags: American Red Cross, Haiti Relief, Social Media
Posted in: Community, Social Good, Social Media
When a devastating earthquake hit the country of Haiti in early January, it was no surprise that the American Red Cross was one of the first emergency response organizations to jump to its aid. Since the quake, the ARC has allocated more than $80 million to help survivors, and has been supplying much-needed food, water, [...]
Online Community Guru: A Day in the Life
Friday, February 19, 2010 | 2 Comments
Tags: social media community
Posted in: Community, Guest Blogger
Every day at lululemon athletica is completely different. To succeed, I need to know our brand inside and out, so I can understand our online guests and create a strong and meaningful social media strategy. To help build a plan based on feedback, insights, and ideas from our guests, we have an amazing online community [...]
10 Ways to Show Your Community Love
Thursday, February 11, 2010 | 15 Comments
Tags: brand and community, Community, community relationship, conversational listening, Social Media
Posted in: Community, Social Media
**In the spirit of community, David Alston and Teresa Basich collaborated on this post. Enjoy!
In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Both relationships rest on simple tenets like respect, and both should be celebrated whenever possible. When thinking about the connection [...]
How To Find Your Community
Tuesday, February 9, 2010 | 7 Comments
Tags: Community, conversation, Facebook, Online Communities, Social Media, twitter
Posted in: Community, Social Media
Community – a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually prec. by the): the business community; the community of scholars.
There are a lot of opinions floating around about how to define an [...]
The 5 Types Of Roles You Need In Your Community
Friday, February 5, 2010 | 2 Comments
Tags: Community, community roles
Posted in: Community, Guest Blogger
Communities are bigger than “social networks” like Facebook. Social Networks are just one type of community, albeit, one of the most recognizable ones on the web today. Every community, big and small, relies on 5 types of roles to be successful. The communities that have all 5 working together are the ones [...]
Now The Ads Can Play, Too: Radian6 And Mullen Partner To Bring You BrandBowl2010
Wednesday, February 3, 2010 | 1 Comment
Tags: BrandBowl2010, Community, Mullen, radian6, SuperBowl, twitter
Posted in: Announcements, Clients & Customers, Community
Nothing says “Community” more than sporting events, and no sporting event fosters community more than the Super Bowl. Not only do sports lovers get to have a field day (pun intended) during the Super Bowl, but the rest of us not-so-sports-lovers get to join the party and critique the ads like it’s our job.
To make [...]
Answering the Social Phone: Twebinar Recap
Tuesday, February 2, 2010 | 2 Comments
Tags: AwarenessInc, Community, Marketing, radian6, Social Media, Twebinar, Webinar
Posted in: Community, Marketing, Social Media, Twebinar
David Alston, VP of Marketing and Community at Radian6, recently did a twebinar with AwarenessInc called “Answering the Social Phone”. In the twebinar, David discussed how social media is not really media but a two-way communications channel and that all of the conversations going on out on the web are like phone calls. The phone [...]
Welcoming Katie Morse as Community Manager
Friday, January 29, 2010 | 10 Comments
Tags: community management, new hires, Online Communities, radian6, Social Media
Posted in: Announcements, Community, Social Media
We’ve got some more exciting news as the Radian6 community team continues to grow. This time, we’re more than delighted to welcome Katie Morse as Radian6’s newest community manager.
If you’ve interacted with Katie at all – you can find her on Twitter at @misskatiemo – you know she’s nothing short of fiercely energetic and smart. [...]
