By Katie Morse
Thursday, August 19, 2010 | 3 Comments
Tags: engagement, gavin heaton, levi's, Listening, storytelling
Posted in: Engagement, Listening, content marketing
Everyone loves a good story. We voraciously consume the popular novel of the week, share unique videos that tell a good story, retell stories others have told to us in social settings, and write blog posts sharing stories of our own. Storytelling has been around for centuries, and it’s powerful. Advertisements always try to tell a [...]
By Amber Naslund
Monday, April 5, 2010 | 4 Comments
Tags: Community, community series, radian6, Social Media, social media strategy
Posted in: Community, Social Media, content marketing
At Radian6, we’re often asked about how we’ve built our community team, what purpose it serves, and how we manage our tasks and workflow to do all of the listening, engagement, and content creation that’s part of our gig. In this new series for the month of April, we’re going to look at how we’ve [...]
By Teresa Basich
Monday, March 22, 2010 | 17 Comments
Tags: content marketing, content performance metrics
Posted in: Measurement and Metrics, content marketing
Next up in our metrics series: content performance metrics. As with putting into practice any sort of measurement, you need to know what your purpose is before diving in. What are your goals for your content? For your Website? For your blog? For your Web events? You must establish what you’re trying to achieve for [...]
By Amber Naslund
Friday, January 15, 2010 | 69 Comments
Tags: content marketing, new hires, radian6, Teresa Basich
Posted in: Announcements, Community, Social Media, content marketing
The Radian6 team is so delighted to welcome our newest member, Teresa Basich, as content marketing manager. I met Teresa on Twitter several months ago (yep, Twitter), and was immediately connected to her wit, humor, and love for music. Then a little digging led me to her blog and her outstanding, thoughtful writing, and we [...]
By Amber Naslund
Wednesday, January 6, 2010 | 76 Comments
Tags: Advertising, content marketing, Delicious, Facebook, Flickr, Marketing, power of social media, sharing content, SlideShare, Social Media, social media sharing, twitter
Posted in: Marketing, Social Media, content marketing
If social media is on your to-do list this year, no doubt you’ve been doing a whole ton of reading and research on the topic, and what it means for business. And if you’ve done that, you’ve likely run across someone saying that one of the keys to successful social media participation is to share [...]
