Earlier this year, Dell was busy planning the launch of their new Inspiron 910 mini notebook computer. But Gizmodo got wind of what they were cooking up at a tech conference, and the buzz began.  Learn how Dell spent time listening, learning, and engaging with their customers around this hot product launch by using Radian6. The buzz was big, and Dell took away some key learnings that will shape future product launches and their community-building efforts as a whole.

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As a leader in internet infrastructure services, VeriSign has been helping their customers engage in trusted communication with their customers for over a decade. So when they and their agency partner, Voce Communications, decided that they needed to be paying attention to their own online reputation, they turned to Radian6 for help.

Click here to download a PDF of the case study.