Power Shift

Radian6 Insights and Perspectives on Social Media Monitoring, Measurement and Analytics

Archive for the ‘Frozen Pea Fund’ Category

By David Alston on Friday, January 4th, 2008

We’ve all seen how ideas can spread with social media. The Frozen Pea Fund inspired by Susan Reynolds is a wonderful example. Just take a look at the number of posts generated so far on the topic. And because of the discussion try searching frozen peas on Google and see what you get. One post on the first page but pages two and on are dominated by the discussion.

It’s a great example of how real communities are in the virtual world of social media. It shows how powerful ideas and views can be quickly shared amongst communities and how real actions can be taken (see the money Connie Reece has been raising for Breast Cancer Research).

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