By Molly Privratsky
Friday, May 21, 2010 | 8 Comments
Tags: Customer service, customer service strategies, Guest Blogger, social media strategies
Posted in: Customer service, Guest Blogger
Customer service is inherently social. When you take away all the bells and whistles, it is and always has simply been a conversation between a company and its customers. Now that social media is a key location for social interaction in general, it follows that customer service inevitably has to have a presence there as [...]
By JanetFouts
Friday, April 30, 2010 | 1 Comment
Tags: Janet Fouts, social media policy, social media strategy
Posted in: Guest Blogger
Janet has generously offered to share some great information on creating a corporate policy — so much great info, in fact, that we’ve split it into two parts. You can find Part I of this series right here. Last week we introduced you to some of the early places to start crafting a solid corporate [...]
By JanetFouts
Friday, April 23, 2010 | 9 Comments
Tags: Janet Fouts, social media policy, social media strategy
Posted in: Guest Blogger
Janet has generously offered to share some great information on creating a corporate policy — so much great info, in fact, that we’ve split it into two parts. Check back here next Friday for Part II. Some of the most vehement arguments I hear against social media are from PR and marketing people. They say [...]
By Tim Walker
Friday, April 9, 2010 | 4 Comments
Tags: Guest Blogger, Tim Walker
Posted in: Guest Blogger
Step back for a minute from the metrics – the click-throughs, the conversion rates, the sentiment analysis, and so on. They’re all great, and they’ll definitely help you make better business decisions, but they deserve a little help from the intuitive, anecdotal side of the brain as well. Especially if you’re making the case for [...]
By ChuckHemann
Friday, March 5, 2010 | 15 Comments
Tags: benchmarking, social media measurement
Posted in: Guest Blogger, Social Media
Imagine for a second that you are the head of marketing for your company and are considering taking the first steps into the wonderful (and often mysterious) world of social media. You’ve heard all about Facebook, Twitter, YouTube and the bevy of other tools available to you, but you’re not sure which one makes the [...]
By Kristina Simmons
Friday, February 19, 2010 | 4 Comments
Tags: social media community
Posted in: Community, Guest Blogger
Every day at lululemon athletica is completely different. To succeed, I need to know our brand inside and out, so I can understand our online guests and create a strong and meaningful social media strategy. To help build a plan based on feedback, insights, and ideas from our guests, we have an amazing online community [...]
By AdamKmiec
Friday, February 5, 2010 | 8 Comments
Tags: Community, community roles
Posted in: Community, Guest Blogger
Communities are bigger than “social networks” like Facebook. Social Networks are just one type of community, albeit, one of the most recognizable ones on the web today. Every community, big and small, relies on 5 types of roles to be successful. The communities that have all 5 working together are the ones that tend to [...]
By RickLiebling
Friday, January 22, 2010 | 4 Comments
Tags: Innovation. Integration, Social Media, social media analysis
Posted in: Guest Blogger, Social Media
Give up the Marlboros? Unlikely. Say goodbye to my friends Jose Cuervo and Jack Daniels? Forget about it. Double bacon cheeseburgers? I can’t quit you.* So let’s focus on the resolutions for 2010 that brands/marketers might actually stick to: Focus It’s easy to be all over the place with Social Media. You’re tweeting, blogging, updating [...]
By JanetFouts
Friday, January 15, 2010 | 7 Comments
Tags: Social Media
Posted in: Guest Blogger, Social Media
So you’ve decided social media is a useful way to connect with your customers and spread the word about your business? Cool for you. Now how are you going to convince the CXOs that it’s not just a waste of time? I’d suggest you don’t start with “We HAVE to have a Facebook page” as [...]
By Edward Boches
Friday, January 8, 2010 | 16 Comments
Tags: advantages of social media, Community, Edward Boches, engage online, power of social media, social brand, Social Media, social media advantages
Posted in: Guest Blogger, Social Media
In the last 12 months, social media clearly moved from the wings to the main stage. Obama got himself elected thanks to YouTube and Twitter. Ashton, Oprah, Lance and Ellen “legitimized” the latter with their pursuit of a million followers each. And despite its obvious envy at the growth and success of new digital platforms, [...]
