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7 Reasons Why Social Media Presents Great Opportunity for Customer Service

By Molly Privratsky
Friday, May 21, 2010 | 8 Comments
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Posted in: Customer service, Guest Blogger

Customer service is inherently social. When you take away all the bells and whistles, it is and always has simply been a conversation between a company and its customers. Now that social media is a key location for social interaction in general, it follows that customer service inevitably has to have a presence there as [...]

Crafting a Corporate Social Media Policy, Part II

By JanetFouts
Friday, April 30, 2010 | 1 Comment
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Posted in: Guest Blogger

Janet has generously offered to share some great information on creating a corporate policy — so much great info, in fact, that we’ve split it into two parts. You can find Part I of this series right here. Last week we introduced you to some of the early places to start crafting a solid corporate [...]

Crafting a Corporate Social Media Policy, Part I

By JanetFouts
Friday, April 23, 2010 | 9 Comments
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Posted in: Guest Blogger

Janet has generously offered to share some great information on creating a corporate policy — so much great info, in fact, that we’ve split it into two parts. Check back here next Friday for Part II. Some of the most vehement arguments I hear against social media are from PR and marketing people. They say [...]

The Truth Will Set Your Social Enterprise Free

By Tim Walker
Friday, April 9, 2010 | 4 Comments
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Posted in: Guest Blogger

Step back for a minute from the metrics – the click-throughs, the conversion rates, the sentiment analysis, and so on. They’re all great, and they’ll definitely help you make better business decisions, but they deserve a little help from the intuitive, anecdotal side of the brain as well. Especially if you’re making the case for [...]

Six Elements of Effective Social Media Benchmarking

By ChuckHemann
Friday, March 5, 2010 | 15 Comments
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Posted in: Guest Blogger, Social Media

Imagine for a second that you are the head of marketing for your company and are considering taking the first steps into the wonderful (and often mysterious) world of social media. You’ve heard all about Facebook, Twitter, YouTube and the bevy of other tools available to you, but you’re not sure which one makes the [...]

Online Community Guru: A Day in the Life

By Kristina Simmons
Friday, February 19, 2010 | 4 Comments
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Posted in: Community, Guest Blogger

Every day at lululemon athletica is completely different. To succeed, I need to know our brand inside and out, so I can understand our online guests and create a strong and meaningful social media strategy. To help build a plan based on feedback, insights, and ideas from our guests, we have an amazing online community [...]

The 5 Types Of Roles You Need In Your Community

By AdamKmiec
Friday, February 5, 2010 | 8 Comments
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Posted in: Community, Guest Blogger

Communities are bigger than “social networks” like Facebook. Social Networks are just one type of community, albeit, one of the most recognizable ones on the web today. Every community, big and small, relies on 5 types of roles to be successful. The communities that have all 5 working together are the ones that tend to [...]

This is the Year: Social Media Resolutions

By RickLiebling
Friday, January 22, 2010 | 4 Comments
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Posted in: Guest Blogger, Social Media

Give up the Marlboros? Unlikely. Say goodbye to my friends Jose Cuervo and Jack Daniels? Forget about it. Double bacon cheeseburgers? I can’t quit you.* So let’s focus on the resolutions for 2010 that brands/marketers might actually stick to: Focus It’s easy to be all over the place with Social Media. You’re tweeting, blogging, updating [...]

You've Said Yes to Social Media – Now How Do You Convince Your Executives?

By JanetFouts
Friday, January 15, 2010 | 7 Comments
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Posted in: Guest Blogger, Social Media

So you’ve decided social media is a useful way to connect with your customers and spread the word about your business? Cool for you. Now how are you going to convince the CXOs that it’s not just a waste of time? I’d suggest you don’t start with “We HAVE to have a Facebook page” as [...]

Social Media. It’s Now Big Enough to Rival the SuperBowl

By Edward Boches
Friday, January 8, 2010 | 16 Comments
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Posted in: Guest Blogger, Social Media

In the last 12 months, social media clearly moved from the wings to the main stage. Obama got himself elected thanks to YouTube and Twitter. Ashton, Oprah, Lance and Ellen “legitimized” the latter with their pursuit of a million followers each. And despite its obvious envy at the growth and success of new digital platforms, [...]