Six Elements of Effective Social Media Benchmarking
Friday, March 5, 2010 | 10 Comments
Tags: benchmarking, social media measurement
Posted in: Guest Blogger, Social Media
Imagine for a second that you are the head of marketing for your company and are considering taking the first steps into the wonderful (and often mysterious) world of social media. You’ve heard all about Facebook, Twitter, YouTube and the bevy of other tools available to you, but you’re not sure which one makes the [...]
Online Community Guru: A Day in the Life
Friday, February 19, 2010 | 2 Comments
Tags: social media community
Posted in: Community, Guest Blogger
Every day at lululemon athletica is completely different. To succeed, I need to know our brand inside and out, so I can understand our online guests and create a strong and meaningful social media strategy. To help build a plan based on feedback, insights, and ideas from our guests, we have an amazing online community [...]
The 5 Types Of Roles You Need In Your Community
Friday, February 5, 2010 | 2 Comments
Tags: Community, community roles
Posted in: Community, Guest Blogger
Communities are bigger than “social networks” like Facebook. Social Networks are just one type of community, albeit, one of the most recognizable ones on the web today. Every community, big and small, relies on 5 types of roles to be successful. The communities that have all 5 working together are the ones [...]
This is the Year: Social Media Resolutions
Friday, January 22, 2010 | 1 Comment
Tags: Innovation. Integration, Social Media, social media analysis
Posted in: Guest Blogger, Social Media
Give up the Marlboros? Unlikely. Say goodbye to my friends Jose Cuervo and Jack Daniels? Forget about it. Double bacon cheeseburgers? I can’t quit you.* So let’s focus on the resolutions for 2010 that brands/marketers might actually stick to:
Focus
It’s easy to be all over the place with Social Media. You’re tweeting, blogging, updating statuses, uploading [...]
You’ve Said Yes to Social Media – Now How Do You Convince Your Executives?
Friday, January 15, 2010 | 2 Comments
Tags: Social Media
Posted in: Guest Blogger, Social Media
So you’ve decided social media is a useful way to connect with your customers and spread the word about your business? Cool for you. Now how are you going to convince the CXOs that it’s not just a waste of time?
I’d suggest you don’t start with “We HAVE to have a Facebook page” as [...]
Social Media. It’s Now Big Enough to Rival the SuperBowl
Friday, January 8, 2010 | 4 Comments
Tags: advantages of social media, Community, Edward Boches, engage online, power of social media, social brand, Social Media, social media advantages
Posted in: Guest Blogger, Social Media
In the last 12 months, social media clearly moved from the wings to the main stage. Obama got himself elected thanks to YouTube and Twitter. Ashton, Oprah, Lance and Ellen “legitimized” the latter with their pursuit of a million followers each. And despite its obvious envy at the growth and success of new digital platforms, [...]
It’s Not All Mindless Chatter
Friday, December 18, 2009 | 2 Comments
Tags: Community, Rachel Happe, relationships, Social Media
Posted in: Community, Guest Blogger, Social Media
One of the biggest criticisms of social media and communities is that they involve a lot of mindless chatter. At first and even second blush, this chatter doesn’t seem to lead anywhere and certainly doesn’t suggest hard business outcomes. It is, however, critical to building relationships. Conversational artifacts – the subjects and [...]
Social Media Measurement Isn’t Hard if You Know the Right Steps
Friday, December 11, 2009 | 10 Comments
Tags: Social Media, social media goals, social media measurement, social media metrics, social media ROI
Posted in: Guest Blogger, Social Media
Measuring the performance of your social media campaign might be the hot button topic of 2009 and 2010 however it also seems akin to the recent mess with Tiger Woods in that everyone has an opinion and only a few really know what’s going on.
In the race to measure progress, some have:
totally [...]
Making the Case for Social Media
Friday, December 4, 2009 | 2 Comments
Tags: power of social media, social media advantages, social media ROI, social media strategy
Posted in: Guest Blogger, Social Media
It’s often the case that conversation revolves around the notion of brands coming to their agencies and saying, “We’ve got to be using Social Media!” The agency then calmly guides the brand through the steps. See, that was easy, wasn’t it?
But there are still many skeptics. Still many brands that aren’t sure they are ready [...]
Rethink the Funnel – Why Real Estate is King
Friday, November 20, 2009 | Add a Comment
Tags: social brand, social media strategy
Posted in: Guest Blogger
By now those who know me are tiring of my constant cry, “Real Estate Is King.” I’ve been telling anyone who’d listen for the past year and a half that your brands need to be owning property all over the monopoly board. Just owning Boardwalk isn’t going to cut it.
What does that mean? Since the [...]
