Finding Brand Enthusiasts begins with listening

Today Doe Anderson announced that they will be using Radian6’s social media monitoring solution to help discover and create brand enthusiasts for their clients. Their process starts with research or listening and moves to the development of effective plans to convert ordinary customers into brand enthusiasts.

Doe Anderson’s Social Media Explorer, Jason Falls, states “By using the Radian6 social media monitoring solution, Doe Anderson can hone in on what customers are saying about the brands we work with. This detailed knowledge, the ability to see trends and the ease of discovering who the influencers are online makes our job of finding and engaging with brand enthusiasts in social media so much easier.”

February 20th, 2008
Posted in Influence, Jason Falls, Marketing, social media monitoring | | 0 Comments

Jason Falls explores Radian6 and the Great White North

We were honored to host Jason Falls of Social Media Explorer last week here in New Brunswick. Our paths first crossed in social media when we saw him tweet on Twitter about his search for a social media monitoring solution for a client of his at Doe Anderson. We reached out and the rest is history. During one of his messages he mentioned that he’d love to visit and after his successful Baja1000 and Robbie Gordon experiment it was suggested that a bit of maniac sledding take place while he was here. And it certainly did and thank goodness Jason wasn’t hurt in the process.

January 15th, 2008
Posted in Jason Falls, Marketing, social media meetup, social media monitoring | | 0 Comments