The Social Contract eBook from The Social Customer
Friday, March 12, 2010 | 3 Comments
Tags: Customer relationship management, Customer service, The Social Customer
Posted in: Community, Listening, Social Media
The social phone. It seems like a fairly simple concept, right? That’s essentially what a phone is, a tool or channel that allows people to connect to one another. We look at social media as the social phone – it’s the place where people can “call up” the brands and companies they want to talk [...]
Radian6 to Launch Engagement Console Desktop Application in April
Wednesday, March 10, 2010 | 7 Comments
Tags: Engagement Console, radian6, radian6 new product
Posted in: Announcements, Listening, Social Media, Social Media Monitoring, Technology
One of the biggest hurdles to jump in integrating social media into a business is figuring out the most cost-effective and functional way to scale its use. As your organization grows and continues to weave social media into its processes, it will be critical to establish a workflow that extends across departments while still allowing [...]
10 Key Engagement Metrics to Track
Monday, March 8, 2010 | 14 Comments
Tags: engagement metrics, radian6, socialmediameasurement, socialmediametrics
Posted in: Community, Listening, Measurement and Metrics, Social Media
Ah, engagement. That sticky word that gets discussed an awful lot in context of social media conversations. But how, exactly, do you look at engagement and keep tabs on the factors that drive it?
While no single metric alone is going to be a solid indicator of how engaged your community or customers are, there are [...]
Can We Master this Workout? Radian6 Accepts the Beachbody Challenge to Monitor its Shape on the Web!
Tuesday, January 19, 2010 | 3 Comments
Tags: Beachbody, conversational listening, social brand, Social Media, social media listening, strategy
Posted in: Clients & Customers, Community, Listening, Social Media
January is the time for fresh starts, new plans and great intentions – a time when we resolve to be our best self and set in motion the tactics to achieve it. A healthy, balanced lifestyle – with a renewed focus to lose weight, get in shape, become trim, sleek, slim and fit – is [...]
5 Steps to a Better Social Media Monitoring Plan
Wednesday, January 13, 2010 | 29 Comments
Tags: conversational listening, engage online, Listening, Social Media, social media engagement, Social Media Monitoring, social media monitoring workflow, social media strategy, social media tracking, two way listening
Posted in: Listening, Social Media, Social Media Monitoring
We don’t need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that’s sustainable, actionable, and actually helps you meet your business needs. Here’s a set of steps to take and questions to answer to round out your [...]
Is 2010 Your Year for Social Media?
Monday, January 4, 2010 | 1 Comment
Tags: 2010, engagement, learning, Marketing, radian6, Social Media, Social Media jobs, Twebinar, Web Events, Webinar
Posted in: Community, Listening, Marketing, Social Media Monitoring
Want to start the year off right? Get up to speed and exceed? Over the past few days of devouring blogs, it’s inspiring to discover the one themeword or three words people are choosing as guideposts to drive their priorities throughout 2010.
Examples include: Achieve, Courage, Attuned, Connect, Stretch, Adventure, Transition, Kings, Reward. You’ve got the [...]
What would Microsoft say? Find out in the next Twebinbar, 7 January
Tuesday, December 29, 2009 | 2 Comments
Tags: Customer service, Microsoft, radian6, Twebinar, xbox
Posted in: Listening, Twebinar, Web Events
What would Microsoft say? Could Twitter become the social model for customer service delivery?
Hear Microsoft’s answer in a Radian6 Twebinar Thursday January 7th at 2pm EST
How many uses does Twitter have?
With 40 million using 140 characters to communicate, Twitter’s ‘reason for being’ continues to evolve. Twitter’s simple question “What are you doing” helped a U.S. [...]
Your Social Media State of the Union
Monday, December 21, 2009 | 28 Comments
Tags: Business, Business process, customer engagement, engage online, goals, Social Media, social media listening, social media measurement, Social Media Monitoring, social media strategy
Posted in: Listening, Social Media
The end of the year is a popular time for reflection, and often times we look big picture to see what the past year has carried with it, and where the future might lead.
While you’re looking at trends and the big stories, though, now is a great time to reflect on your own company and [...]
On Automated Sentiment Analysis
Thursday, December 10, 2009 | 46 Comments
Tags: automated sentiment, automated sentiment analysis, radian6, Sentiment analysis, Social Media, Social Media Monitoring, social web, Technology
Posted in: Community, Features, Listening, Platform, Social Media, Social Media Monitoring
One of the most talked about capabilities of social media monitoring platforms is sentiment analysis, more specifically the automation of same. It’s a technology that’s important and can be valuable to companies’ social media analysis, but it’s critical to understand how it works, when it’s useful, and what its limitations are.
At Radian6, we’ll be publicly [...]
What is Your Social Media Motivation?
Wednesday, December 9, 2009 | 2 Comments
Tags: change management, conversational listening, social media listening, social media strategy
Posted in: Listening, Social Media
For some organizations, social media is a big playground and moving the conversations and relationships into that space is a natural move. For others, social media is explored because executive management sees an article in a business magazine or hears about Twitter and other online channels through CNN or other mainstream sources. Finding the [...]
