By Lauren Fernandez
Friday, August 27, 2010 | 2 Comments
Tags: agency, agency engagement, agency practices, agency standards
Posted in: Marketing, Social Media
Over the past two years, there have been calls to action for public relations professionals and their agencies about the type of work they should handle and quality of it. From one of the professionals in the trenches to a recent Business Week article, there has been a lot of chatter from all ends of [...]
By Amber Naslund
Wednesday, August 11, 2010 | 28 Comments
Posted in: Community, Listening, Marketing, Social Media
As advocates of listening, we talk a lot about “listening at the point of need” in order to support business development and sales efforts, and be sure that you’re supporting and responding to potential customers when they’re in the market for what you offer, or expertise that you have. In other words, expressed needs online [...]
By Teresa Basich
Monday, August 9, 2010 | 12 Comments
Tags: community engagement, social media engagement, social media engagement strategy
Posted in: Community, Listening, Marketing, Social Media
To even begin understanding how to engage online, we need to understand what engagement truly is, right? How is engagement defined in the context of the social web? What does it mean? How does it differ for individuals and brands? What does it mean to our brand? These questions are essential to ask when you’re getting [...]
By Lauren Fernandez
Friday, August 6, 2010 | 19 Comments
Tags: Advertising and Marketing, agencies, public relations, social media execution, social media strategy
Posted in: Marketing, Social Media
In the world of traditional agencies, brands rely on them for copy, press releases, statements, marketing to consumers and more. Rarely do we see a PR agency make a statement at a press conference or be quoted in a brand release; on the flip side, rarely do we have an advertising agency give final approval [...]
By Katie Morse
Thursday, August 5, 2010 | 7 Comments
Tags: customer engagement, Customer service, Jason Falls, Old Spice, social media engagement, social media marketing
Posted in: Customer service, Marketing, Social Media
It’s no big secret that the Old Spice campaign has been a success. News outlets and blogs including the Financial Post, AdWeek and Mashable covered it, thousands have tweeted about it (myself included), and millions have watched the videos posted on YouTube. I happened to stumble upon Jason Falls’ post while wandering across the Internet doing [...]
By Katie Morse
Tuesday, June 29, 2010 | 6 Comments
Tags: Marketing, social media metrics, social media reporting
Posted in: Marketing, Measurement and Metrics, Social Media, Social Media Monitoring
“How do we report on all of this stuff?” is a question frequently heard from all corners of the sandbox. Customer service wants to know how their activities on the social web can tie back in with their existing metrics, sales wants to see how it impacts their lead times, sales cycles, and other sales-related [...]
By Teresa Basich
Thursday, May 13, 2010 | 17 Comments
Tags: customer experience, Customer relationship management, Customer service, Marketing
Posted in: Customer service, Marketing
If actions speak louder than words, then it’s no surprise that customer service is playing a larger and larger role in peoples’ buying decisions. Today’s marketplace is packed with redundant products and services, so we turn to big-picture differentiators, like brand reputation and buying experience, to help us make purchasing decisions. This is also part [...]
By Gwen McIntyre
Tuesday, February 2, 2010 | 8 Comments
Tags: AwarenessInc, Community, Marketing, radian6, Social Media, Twebinar, Webinar
Posted in: Community, Marketing, Social Media, Twebinar
David Alston, VP of Marketing and Community at Radian6, recently did a twebinar with AwarenessInc called “Answering the Social Phone”. In the twebinar, David discussed how social media is not really media but a two-way communications channel and that all of the conversations going on out on the web are like phone calls. The phone [...]
By Amber Naslund
Wednesday, January 6, 2010 | 76 Comments
Tags: Advertising, content marketing, Delicious, Facebook, Flickr, Marketing, power of social media, sharing content, SlideShare, Social Media, social media sharing, twitter
Posted in: Marketing, Social Media, content marketing
If social media is on your to-do list this year, no doubt you’ve been doing a whole ton of reading and research on the topic, and what it means for business. And if you’ve done that, you’ve likely run across someone saying that one of the keys to successful social media participation is to share [...]
By EleanorAustin
Monday, January 4, 2010 | 4 Comments
Tags: 2010, engagement, learning, Marketing, radian6, Social Media, Social Media jobs, Twebinar, Web Events, Webinar
Posted in: Community, Listening, Marketing, Social Media Monitoring
Want to start the year off right? Get up to speed and exceed? Over the past few days of devouring blogs, it’s inspiring to discover the one themeword or three words people are choosing as guideposts to drive their priorities throughout 2010. Examples include: Achieve, Courage, Attuned, Connect, Stretch, Adventure, Transition, Kings, Reward. You’ve got [...]
