Answering the Social Phone: Twebinar Recap
Tuesday, February 2, 2010 | 2 Comments
Tags: AwarenessInc, Community, Marketing, radian6, Social Media, Twebinar, Webinar
Posted in: Community, Marketing, Social Media, Twebinar
David Alston, VP of Marketing and Community at Radian6, recently did a twebinar with AwarenessInc called “Answering the Social Phone”. In the twebinar, David discussed how social media is not really media but a two-way communications channel and that all of the conversations going on out on the web are like phone calls. The phone [...]
10 Ways to Share Helpful Content in Social Media
Wednesday, January 6, 2010 | 19 Comments
Tags: Advertising, content marketing, Delicious, Facebook, Flickr, Marketing, power of social media, sharing content, SlideShare, Social Media, social media sharing, twitter
Posted in: Marketing, Social Media, content marketing
If social media is on your to-do list this year, no doubt you’ve been doing a whole ton of reading and research on the topic, and what it means for business. And if you’ve done that, you’ve likely run across someone saying that one of the keys to successful social media participation is to share [...]
Is 2010 Your Year for Social Media?
Monday, January 4, 2010 | 1 Comment
Tags: 2010, engagement, learning, Marketing, radian6, Social Media, Social Media jobs, Twebinar, Web Events, Webinar
Posted in: Community, Listening, Marketing, Social Media Monitoring
Want to start the year off right? Get up to speed and exceed? Over the past few days of devouring blogs, it’s inspiring to discover the one themeword or three words people are choosing as guideposts to drive their priorities throughout 2010.
Examples include: Achieve, Courage, Attuned, Connect, Stretch, Adventure, Transition, Kings, Reward. You’ve got the [...]
Social Media: A Passing Fad or Bigger than TV?
Wednesday, December 2, 2009 | 3 Comments
Tags: power of social media, two way listening
Posted in: Listening, Marketing, Social Media
The era of mass media introduced a lot of changes in how businesses communicate with customers. It has also had a huge impact on society, as Marshall McLuhan noted: media such as TV and radio would shrink the globe into a “global village“, a term he coined in his book Understanding Media (1964), which I [...]
Do We Have To Be Everywhere in Social Media?
Wednesday, November 25, 2009 | 6 Comments
Tags: conversational listening, engage online, relevant conversations, social media engagement, social media management, social media overload, social media strategy
Posted in: Listening, Marketing, Social Media
One of the most instant and powerful reactions to social media is information overload. So many sites! So many tools! Where on earth do we start, and do we have to do them all?!?
First things first: absolutely not.
There. Do you feel a little better? Catch your breath, and walk with me through a few of [...]
Being a Director of Community
Tuesday, March 24, 2009 | 5 Comments
Tags: Community, radian6, Social Media
Posted in: Community, Marketing, Social Media
I often get asked what my job entails. Community roles are still a bit on the new side, and I’d wager that other people in similar roles have differences in their responsibilities (and I’d love to hear from you guys here).
So here, I’ll try to capture a bit about my responsibilities and goal and the [...]
Your Context Here
Tuesday, February 17, 2009 | Add a Comment
Tags: Brand, Chris Brogan, Communication, hugh mcguire, juliensmith, Mitch Joel, Publishing, Social Media, Social Media Monitoring
Posted in: Marketing, Social Media, Social Media Monitoring
I was eavesdropping on a fascinating conversation last week with some incredibly smart media makers, including Julien Smith, Chris Brogan, Hugh McGuire and Mitch Joel.
[Pause now to go and subscribe to Mitch's podcast and other brilliances over at Six Pixels of Separation. I'll wait.]
They were discussing the future of media and how, in particular, print [...]
The Practice of Conversational Listening
Friday, February 13, 2009 | 4 Comments
Posted in: Listening, Marketing, Social Media
Words are powerful, aren’t they? In fact, words can act a lot like brands. When you hear a word, it conjures up an entire mental picture that is shaped, in part, by the culture and conversations around you. The meaning of certain words can also change over time as culture redefines them.
When [...]
A Social Media Best Practice: The Value of Growing your Share of Conversation
Thursday, February 5, 2009 | 7 Comments
Posted in: Listening, Marketing, Social Media, Social Media Monitoring
(This is cross posted from Marcel LeBrun’s blog at www.mediaphilosopher.com)
In my previous post on social media measurement I highlighted the fact that the social web is a highly measurable medium. It is rich with metrics especially when it is compared to traditional media which produced only a few metrics to work with, like reach [...]
Warren Sukernek – Our new Director of Content Marketing
Friday, January 16, 2009 | 4 Comments
Posted in: Marketing, Social Media News
Well, it’s Friday again, so why not announce another rockstar joining the Radian6 team. If you remember, it was just one week ago that we announced that Amber Naslund would be joining us as our Director of Community. This week we are thrilled to announce that social media marketer, Warren Sukernek, @warrenss, will be joining [...]
