Building a global social media practice

Social Media Group (SMG) has been making waves lately in the social media world with their landing of Ford and SAP. Maggie Fox and the gang at SMG have also created lots of positive buzz with their own version of a social media press release (SMPR) which they call Digital Snippets. Today SMG announced its partnership with Radian6, to add enhanced social media monitoring to their practice mix globally. They look to use the solution to uncover potential issues for clients before they go mainstream. They also look to the solution to help uncover business intelligence that can help their clients find ways to engage online. Click here for more information on the announcement.


March 3rd, 2008
Tags: , , , ,
Posted in Marketing, SMPR, social media monitoring | | 1 Comments

Finding Brand Enthusiasts begins with listening

Today Doe Anderson announced that they will be using Radian6’s social media monitoring solution to help discover and create brand enthusiasts for their clients. Their process starts with research or listening and moves to the development of effective plans to convert ordinary customers into brand enthusiasts.

Doe Anderson’s Social Media Explorer, Jason Falls, states “By using the Radian6 social media monitoring solution, Doe Anderson can hone in on what customers are saying about the brands we work with. This detailed knowledge, the ability to see trends and the ease of discovering who the influencers are online makes our job of finding and engaging with brand enthusiasts in social media so much easier.”

Continue Reading: Finding Brand Enthusiasts begins with listening

February 20th, 2008
Posted in Influence, Jason Falls, Marketing, social media monitoring | | 0 Comments

IPG’s Bant Breen Discusses Social Media Monitoring with Chris Ramsey

Bant Breen, President, Interpublic Futures Marketing Group and Director of Strategic Development and Innovation of the Interpublic Group (NYSE: IPG), one of the world’s leading organizations of advertising agencies and marketing services companies, recently interviewed Chris Ramsey of Radian6, to talk about Social Media Monitoring and the emerging interest in the social media space.

I Get the Flash Player to see this player. I


February 14th, 2008
Posted in Marketing, social media monitoring | | 0 Comments

Radian6 sponsors free download of Aberdeen report on social media monitoring & analysis

Aberdeen Report: Social Media Monitoring and Analysis: Generating Consumer Insights from Online Conversation

Radian6 has sponsored the Aberdeen Report: Social Media Monitoring and Analysis: Generating Consumer Insights from Online Conversation which is now available for download. The report, written by Jeff Zabin and Alex Jefferies, spells out a roadmap for those companies looking to adopt Best-in-Class practices around the use of social media monitoring and analysis. Aberdeen surveyed over 250 organizations and combined this with in depth interviews to come up with the report’s findings and recommendations. Download a free copy of the report by clicking here.


February 4th, 2008
Posted in Downloads, Marketing, social media monitoring | | 0 Comments

Jason Falls explores Radian6 and the Great White North

We were honored to host Jason Falls of Social Media Explorer last week here in New Brunswick. Our paths first crossed in social media when we saw him tweet on Twitter about his search for a social media monitoring solution for a client of his at Doe Anderson. We reached out and the rest is history. During one of his messages he mentioned that he’d love to visit and after his successful Baja1000 and Robbie Gordon experiment it was suggested that a bit of maniac sledding take place while he was here. And it certainly did and thank goodness Jason wasn’t hurt in the process.

Continue Reading: Jason Falls explores Radian6 and the Great White North

January 15th, 2008
Posted in Jason Falls, Marketing, social media meetup, social media monitoring | | 0 Comments

What was the question again?

You don’t have to spend much time in the realm of social media measurement and metrics, before you hear the term ‘Influence’ bandied about. Various methods have been devised to measure the artifacts of influence, each with their unique formulas, and each useful in their own way. Typically these influencers are presented to you as some form of leader-board or Top100 list.

Continue Reading: What was the question again?

October 15th, 2007
Posted in Influence, Marketing | | 0 Comments

Truly Remarkable

JetMan Seth Godin talks about being truly remarkable in The Big Moo and Purple Cow, “You’re either remarkable or invisible. Make your choice.”. Seth’s idea is simple and his timing is perfect. While people increasingly tune out traditional advertising, Social Technologies have completely disrupted how ideas propagate. Power has shifted.

Take little-known innovator, Yves Rossy, a former Swiss military pilot with a passion for flying. Yves is truly remarkable. You must watch his Jet-Man video. It gets posted on YouTube and, 5 months later, there are 1 million combined views of Yves Rossy videos. The result? Mr. Rossy gets noticed and has consequently picked up a corporate sponsor: Swiss watch maker Hublot. He now goes by FusionMan to match Hublot’s theme, “the art of fusion”. Congratulations, Yves!. I can’t wait to see what he will do next.


July 17th, 2007
Posted in Just Plain Remarkable, Marketing, Viral Behavior | | 0 Comments