Measurement

UK Water Industry – Social Media Insight Report

Measurement, Radian6 / September 23, 2010 / 0 Comments

Earlier this month we looked at how some of the larger telecommunications companies in the UK were faring in social media. The levels of engagement as well as the way... Read More

5 Social Media Topics to Watch

Measurement / July 28, 2010 / 33 Comments

If conversations are any indicator of what’s important in social media right now, there are certainly some hot spots. And based on a high level glance at the industry overall... Read More

Reporting for Marketing and Corporate Communications

Measurement / June 29, 2010 / 12 Comments

“How do we report on all of this stuff?” is a question frequently heard from all corners of the sandbox. Customer service wants to know how their activities on the... Read More

Four Areas of Social Media Analytics in PR

Measurement / June 23, 2010 / 11 Comments

We finally have it. A way for public relations professionals to not only prove qualitative metrics, but quantitative metrics as well. We chatted last week about basic reporting templates, which... Read More

Insights and Interpretations: Determining Depth of Analysis for Reporting

Measurement / June 21, 2010 / 6 Comments

Creating reports can be addictive. All of those pretty graphs and charts…the color palette! But are you reporting information that is valuable to the organization? Better yet, are you reaching... Read More

5 Questions You Need to Ask Yourself When Creating a Social Media Report Template

Measurement, Social Media / June 10, 2010 / 27 Comments

Social media is not a band-aid approach for the brands you work with and for. Strategy, tactics, objectives, and reporting are specific to the client and their particular needs, and... Read More

Radian6 Community Series: Measurement and Reporting

Measurement / June 9, 2010 / 3 Comments

As a team, we’re structured rather uniquely. In the past few posts, we’ve covered: The Radian6 community team’s goals and purpose Our community team roles and players A bit about... Read More

June on the Radian6 Blog: Social Media Reporting 101

Measurement / June 7, 2010 / 4 Comments

We don’t usually use the “101” term around here, but when it comes to analytics reporting, and more specifically the reporting of social media analytics, it seems appropriate for how... Read More

Social Media Listening, Measurement, and Engagement Primer

Engagement, Measurement / June 3, 2010 / 10 Comments

Are social media users still hung up on the election?

Measurement, Radian6 / May 21, 2010 / 0 Comments

On the 6th of May voters took to the polling stations to elect their M.P.s. The result was one not seen in the UK since 1974; after all the campaigning,... Read More