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Social Customer Service, With Some Radian6 Flare

By Teresa Basich
Monday, July 12, 2010 | 3 Comments
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Posted in: Customer service, Social Media Monitoring

This introductory post was written by Nigel Orfei, Director, Customer Services for Radian6. Nigel will be contributing to this blog on a regular basis to share general best practices about managing customer service in the online social space, and he’ll be answering some of the common questions we receive from our clients about our platform, [...]

Reporting for Marketing and Corporate Communications

By Katie Morse
Tuesday, June 29, 2010 | 6 Comments
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Posted in: Marketing, Measurement and Metrics, Social Media, Social Media Monitoring

“How do we report on all of this stuff?” is a question frequently heard from all corners of the sandbox.  Customer service wants to know how their activities on the social web can tie back in with their existing metrics, sales wants to see how it impacts their lead times, sales cycles, and other sales-related [...]

Radian6 Community Series: Listening, Engagement, And Intent

By Amber Naslund
Monday, May 17, 2010 | 17 Comments
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Posted in: Community, Customer service, Listening, Social Media, Social Media Monitoring

As a community team, we have a rather methodical approach to how we connect with and engage with our customers online. We refer to all of these conversations as “answering the social phone”, and we approach our engagement with that in mind. There are several pieces to that, including how we organize our process and [...]

A Break From Measurement: Setting Sail With Jessica Watson

By Teresa Basich
Thursday, March 18, 2010 | 7 Comments
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Posted in: Listening, Social Media Monitoring

Jessica Watson is your typical 16-year-old. She loves the beach, reading, cooking, and sailing. Lots of sailing. In fact, Jessica is currently on schedule to break the record for the world’s youngest person to sail by herself, unassisted, around the world, in her 34-foot yacht named “Ella’s Pink Lady”. Her story is an astounding one, [...]

Radian6 to Launch Engagement Console Desktop Application in April

By Teresa Basich
Wednesday, March 10, 2010 | 16 Comments
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Posted in: Announcements, Listening, Social Media, Social Media Monitoring, Technology

One of the biggest hurdles to jump in integrating social media into a business is figuring out the most cost-effective and functional way to scale its use. As your organization grows and continues to weave social media into its processes, it will be critical to establish a workflow that extends across departments while still allowing [...]

New Features in Radian6: Quickstart, Widget Gallery and Influencer Enhancements

By Amber Naslund
Tuesday, February 23, 2010 | 2 Comments
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Posted in: Announcements, Features, Platform, Social Media Monitoring

As always, we’re grateful for the feedback we get from our customers and community. Why? Because they form the foundation for the updates, enhancements, and feature additions we make to the Radian6 platform. Many of our users love the power and  flexibility of the Radian6 dashboard, and how much you can customize. But we also [...]

5 Steps to a Better Social Media Monitoring Plan

By Amber Naslund
Wednesday, January 13, 2010 | 132 Comments
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Posted in: Listening, Social Media, Social Media Monitoring

We don’t need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that’s sustainable, actionable, and actually helps you meet your business needs. Here’s a set of steps to take and questions to answer to round out your [...]

Is 2010 Your Year for Social Media?

By EleanorAustin
Monday, January 4, 2010 | 4 Comments
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Posted in: Community, Listening, Marketing, Social Media Monitoring

Want to start the year off right? Get up to speed and exceed? Over the past few days of devouring blogs, it’s inspiring to discover the one themeword or three words people are choosing as guideposts to drive their priorities throughout 2010. Examples include: Achieve, Courage, Attuned, Connect, Stretch, Adventure, Transition, Kings, Reward. You’ve got [...]

Sentiment Analysis Details, and More Radian6 in 2010

By Amber Naslund
Tuesday, December 22, 2009 | 46 Comments
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Posted in: Features, Platform, Social Media, Social Media Monitoring

Many of you read Chris Newton’s post last week  introducing Radian6′s take on automated sentiment, and we promised some more details on how it works inside the Radian6 system. So without further ado, give a click and download this handy PDF that walks you through some of the basics of setting up and analyzing automated [...]

On Automated Sentiment Analysis

By Chris Newton
Thursday, December 10, 2009 | 201 Comments
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Posted in: Community, Features, Listening, Platform, Social Media, Social Media Monitoring

One of the most talked about capabilities of social media monitoring platforms is sentiment analysis, more specifically the automation of same. It’s a technology that’s important and can be valuable to companies’ social media analysis, but it’s critical to understand how it works, when it’s useful, and what its limitations are. At Radian6, we’ll be [...]