10 Key Awareness Metrics to Track
Monday, March 15, 2010 | 4 Comments
Tags: awareness metrics, social media measurement, social media metrics
Posted in: Measurement and Metrics, Social Media
Last week we drilled down into engagement metrics, so this week let’s take a look at awareness and reach. The reach of your brand is, essentially, a measure of the impression your brand is making online: how far it’s moved across the Web and how many eyes, ears, and mouths are seeing, hearing, and talking [...]
The Social Contract eBook from The Social Customer
Friday, March 12, 2010 | 2 Comments
Tags: Customer relationship management, Customer service, The Social Customer
Posted in: Community, Listening, Social Media
The social phone. It seems like a fairly simple concept, right? That’s essentially what a phone is, a tool or channel that allows people to connect to one another. We look at social media as the social phone – it’s the place where people can “call up” the brands and companies they want to talk [...]
March ebook: Social Media Measurement & Analysis
Thursday, March 11, 2010 | 1 Comment
Tags: social media analysis, social media measurement, social media metrics
Posted in: Measurement and Metrics, Social Media
As you probably know by now, March is all about social media measurement and analysis here on the Radian6 blog. We’re here to help get you thinking about which metrics are a fit for your particular goals and objectives, and get you started measuring them to produce meaningful insights. So we pulled together an ebook [...]
Radian6 to Launch Engagement Console Desktop Application in April
Wednesday, March 10, 2010 | 7 Comments
Tags: Engagement Console, radian6, radian6 new product
Posted in: Announcements, Listening, Social Media, Social Media Monitoring, Technology
One of the biggest hurdles to jump in integrating social media into a business is figuring out the most cost-effective and functional way to scale its use. As your organization grows and continues to weave social media into its processes, it will be critical to establish a workflow that extends across departments while still allowing [...]
10 Key Engagement Metrics to Track
Monday, March 8, 2010 | 14 Comments
Tags: engagement metrics, radian6, socialmediameasurement, socialmediametrics
Posted in: Community, Listening, Measurement and Metrics, Social Media
Ah, engagement. That sticky word that gets discussed an awful lot in context of social media conversations. But how, exactly, do you look at engagement and keep tabs on the factors that drive it?
While no single metric alone is going to be a solid indicator of how engaged your community or customers are, there are [...]
Six Elements of Effective Social Media Benchmarking
Friday, March 5, 2010 | 10 Comments
Tags: benchmarking, social media measurement
Posted in: Guest Blogger, Social Media
Imagine for a second that you are the head of marketing for your company and are considering taking the first steps into the wonderful (and often mysterious) world of social media. You’ve heard all about Facebook, Twitter, YouTube and the bevy of other tools available to you, but you’re not sure which one makes the [...]
Radian6 and Deep Focus Partner for MSN Oscar Coverage
Thursday, March 4, 2010 | 1 Comment
Tags: Academy Awards, Deep Focus, MSN, radian6, Social Media
Posted in: Social Media, Social Media News
This year’s Oscars have been an active topic on social networks even before the nominees were announced on February 2nd. With high-profile nominees such as Avatar and Meryl Streep up against breakout contenders such as The Hurt Locker and Gabourey Sidibe, there is no shortage of opinion and posts.
MSN.com has created a destination for [...]
Breaking Down the Details of Community Building with eROI
Friday, February 26, 2010 | 2 Comments
Tags: brand and community, community building, eROI, Wacom
Posted in: Clients & Customers, Community, Social Media
We’ve spent the month of February chatting with you about how to build community, from giving you tips on how to find where your community is hanging out, to identifying some tactics for showing your community members appreciation. Heck, we’ve even written a (e)book on the subject.
But sometimes, the best breakdowns are not in explanations, [...]
Social Media and the Big Picture: The American Red Cross’ Haiti Relief Efforts
Thursday, February 25, 2010 | 2 Comments
Tags: American Red Cross, Haiti Relief, Social Media
Posted in: Community, Social Good, Social Media
When a devastating earthquake hit the country of Haiti in early January, it was no surprise that the American Red Cross was one of the first emergency response organizations to jump to its aid. Since the quake, the ARC has allocated more than $80 million to help survivors, and has been supplying much-needed food, water, [...]
10 Ways to Show Your Community Love
Thursday, February 11, 2010 | 15 Comments
Tags: brand and community, Community, community relationship, conversational listening, Social Media
Posted in: Community, Social Media
**In the spirit of community, David Alston and Teresa Basich collaborated on this post. Enjoy!
In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Both relationships rest on simple tenets like respect, and both should be celebrated whenever possible. When thinking about the connection [...]
