By Amber Naslund
Wednesday, September 1, 2010 | 18 Comments
Tags: engagement, online presence, personal and professional, social media persona, social media presence
Posted in: Community, Engagement, Social Media
Here’s the truth: If social media presence is all or part of your professional role, your online presence is going to be intertwined. It can be tricky to balance the two when you’re “on the job”, answering customer inquiries, being present in the community, participating and creating content. Balance is possible, but it will always [...]
By Lauren Fernandez
Friday, August 27, 2010 | 2 Comments
Tags: agency, agency engagement, agency practices, agency standards
Posted in: Marketing, Social Media
Over the past two years, there have been calls to action for public relations professionals and their agencies about the type of work they should handle and quality of it. From one of the professionals in the trenches to a recent Business Week article, there has been a lot of chatter from all ends of [...]
By Lauren Vargas
Tuesday, August 24, 2010 | 4 Comments
Tags: engagement
Posted in: Listening, Social Media
At what point in a relationship, do you move beyond the chit chat about the weather and traffic and begin a mutually beneficial two-way dialog? Dialog builds as trust develops in a relationship. Just as in offline communication, trust and conversation must be built up over time. Just because an organization creates a presence on [...]
By Teresa Basich
Monday, August 23, 2010 | 4 Comments
Tags: social media engagement
Posted in: Community, Engagement, Social Media
If you’ve taken a read through our social media monitoring and engagement playbook, you’ll notice that it’s almost exclusively focused on our community interaction on Twitter. Twitter is one of the key online channels customers, prospects, and fans use to connect with us, giving us great reason to maintain a framework for our participation. That [...]
By Lauren Fernandez
Friday, August 20, 2010 | 8 Comments
Tags: agency, agency disclaimer, client disclaimer, client tag, Social Media, social media disclaimer
Posted in: Community, Social Media
Social media has opened a door to a wealth of information – whether brands are listening in on what consumers are saying; interacting with them on a consistent basis; and even profiling client efforts across personal and professional corporate accounts. Social networks are used not only to converse with consumers, but to push out shareable content [...]
By Teresa Basich
Wednesday, August 18, 2010 | 1 Comment
Tags: mihaela vorvoreanu, social media in higher ed, social media in higher education
Posted in: Social Media, Webinar
When: Friday, August 27th Time: 11am PDT/2pm EDT Click here to register. It’s that time again. The textbooks are being purchased, the classes are being registered for, and the professors are…well, they’re hosting webinars about the use of social media in higher education. That’s right, our Senior Community Manager and resident higher education expert Lauren [...]
By Amber Naslund
Wednesday, August 18, 2010 | 9 Comments
Tags: engagement, Social Media, social media governance, social media guidelines, social media policies
Posted in: Engagement, Social Media
Increasingly, companies need to adapt their codes of conduct and employee manuals with guidelines for employee participation on the social web. While you might have roles that are “officially” social media related, every person in your company is now a potential spokesperson. And if they’re active online in any way at all, you want to [...]
By Teresa Basich
Monday, August 16, 2010 | 7 Comments
Tags: social media engagement, social media for regulated industries
Posted in: Social Media
For all that people in the weeds of social media talk about how simple online engagement is — be authentic, intelligent, and responsive and everything will be fine — there are a number of industries that must double up their planning and strategy efforts to accommodate government regulations and guidelines. For verticals like banking, pharmaceuticals, [...]
By Lauren Fernandez
Friday, August 13, 2010 | 4 Comments
Tags: brand monitoring, crisis communications, crisis in social media, Social Media
Posted in: Social Media
Social media has turned communication into a real-time, instant reply medium. Traditional public relations had a bit more leeway and time to decide on an appropriate course of action when a crisis struck. Now, replies and statements are expected to come quicker. Crisis communications will throw a person into pure adrenaline, and sometimes borderline panic. [...]
By Amber Naslund
Wednesday, August 11, 2010 | 28 Comments
Posted in: Community, Listening, Marketing, Social Media
As advocates of listening, we talk a lot about “listening at the point of need” in order to support business development and sales efforts, and be sure that you’re supporting and responding to potential customers when they’re in the market for what you offer, or expertise that you have. In other words, expressed needs online [...]
