Social Media

Social Media’s Impact on Internal Communications Management

Engagement / May 14, 2012 / 7 Comments

Last Thursday Radian6 had the pleasure of hosting Shel Holtz, principal of Holtz Communication + Technology, for our weekly webinar. The topic of Shel’s presentation was the impact social media... Read More

Gauge the Health of Your Brand with Social Media Monitoring

Strategy / May 14, 2012 / 0 Comments

We just published The Guide to Social Media Monitoring. Last week we shared the introduction to the free ebook; here’s the first chapter. Why? The first thing every company wants to... Read More

Filtering the Amazon River: Why Social Media Monitoring Matters

Strategy / May 7, 2012 / 18 Comments

We just published The Guide to Social Media Monitoring. Here’s the introduction to the free ebook. In the rainy season, the Amazon River widens to 48 km (30 mi) and... Read More

5 Simple Tips For Creating Content That Keeps Them Coming Back

Strategy / May 4, 2012 / 6 Comments

Wondering how to come up with content ideas to keep your website fresh, informative, and engaging? Focus on your customers and community, of course! Here are 5 simple tips to... Read More

Advocating an Idea within the Social Media Commotion

Engagement / May 4, 2012 / 0 Comments

If you are looking for fresh insights on how to conceive the nature of the beast when it comes to social media, you could do worse than the Re:Publica Conference... Read More

Advocating an Idea within the Social Media Commotion

Strategy / May 4, 2012 / 34 Comments

If you are looking for fresh insights on how to conceive the nature of the beast when it comes to social media, you could do worse than the Re:Publica Conference... Read More

9 Event Marketing Lessons From Coachella’s Social Media Strategy

Strategy / May 3, 2012 / 11 Comments

I’m the kind of marketing weirdo that goes to Phoenix Suns games and spends more time analyzing the antics of the energetic t-shirt launchers and the grocery store logos dancing... Read More

How Viacom Media Networks Integrates Social with TV

Measurement / May 2, 2012 / 0 Comments

Using social listening, Viacom Media Networks Entertainment Group (which includes channels Comedy Central, TV Land, Spike and Gametrailers) has been given a new window into customer conversations – allowing them... Read More

3 Examples of Crowdsourcing Social Media Campaigns

Engagement / May 2, 2012 / 6 Comments

My colleague Bart published a great blog on Monday titled 4 Ways Crowdsourcing Will Strengthen Your Social Media Community. To quote from his post, “crowdsourcing is deliberate, active listening”. Brands... Read More

Simple Social Media Strategy in 3 Steps

Strategy / May 1, 2012 / 6 Comments

Social media strategies can be kept simple and still be effective. A couple stories today reminded me of the 3 most simple components of a winning social media strategy. ... Read More