Influence… let’s take it up a notch
It’s been an interesting few days in the world of social media measurement. While much of the focus over the last few years in online influence measures has been dedicated to link analysis in the blogosphere… some are starting to question this technique. Steve Rubel and team at Edelman have gone so far as to say, “The practice of measuring online influence by links is truly dead“.
Indeed, if your definition of the term “social media” is interchangeable with the word blogosphere, and counting links is primarily your influence calculation, then you’re missing many pieces of the puzzle.
July 19th, 2007
Posted in social media monitoring | | 0 Comments
Truly Remarkable
Seth Godin talks about being truly remarkable in The Big Moo and Purple Cow, “You’re either remarkable or invisible. Make your choice.”. Seth’s idea is simple and his timing is perfect. While people increasingly tune out traditional advertising, Social Technologies have completely disrupted how ideas propagate. Power has shifted.
Take little-known innovator, Yves Rossy, a former Swiss military pilot with a passion for flying. Yves is truly remarkable. You must watch his Jet-Man video. It gets posted on YouTube and, 5 months later, there are 1 million combined views of Yves Rossy videos. The result? Mr. Rossy gets noticed and has consequently picked up a corporate sponsor: Swiss watch maker Hublot. He now goes by FusionMan to match Hublot’s theme, “the art of fusion”. Congratulations, Yves!. I can’t wait to see what he will do next.
July 17th, 2007
Posted in Just Plain Remarkable, Marketing, Viral Behavior | | 0 Comments
