Radian6 highlights online buzz about Starbucks’ closure on ABC TV news

Yesterday precisely at 5:30pm all of the Starbucks in the US closed their doors for a 3 hour training session. Taking the national chain offline during business hours would be enough to create some serious buzz online for those counting the minutes until they could get their Starbucks caffeine fix again. But it also had people speculating on whether the outage would be good for their competitors or if the timing of the outage was part of an ingenius publicity stunt.

February 27th, 2008
Posted in social media monitoring | | 1 Comments

Last Week in Social Media

A review of the top items that we’ve pertained from listening and participating in the social media sphere.

Creating Social Media Content
Geoff Livingston broke down the social media content creation process in a simple way so that anyone from the ground up could have a quick overview of how they can get started on social media. From understanding what Social Media is for the corporation to measuring and bringing it back full circle in how content and community creates relationships and builds rapport.

February 25th, 2008
Posted in social media news | | 0 Comments

Finding Brand Enthusiasts begins with listening

Today Doe Anderson announced that they will be using Radian6’s social media monitoring solution to help discover and create brand enthusiasts for their clients. Their process starts with research or listening and moves to the development of effective plans to convert ordinary customers into brand enthusiasts.

Doe Anderson’s Social Media Explorer, Jason Falls, states “By using the Radian6 social media monitoring solution, Doe Anderson can hone in on what customers are saying about the brands we work with. This detailed knowledge, the ability to see trends and the ease of discovering who the influencers are online makes our job of finding and engaging with brand enthusiasts in social media so much easier.”

February 20th, 2008
Posted in Influence, Jason Falls, Marketing, social media monitoring | | 0 Comments

Launching a social media monitoring practice

Voce Communications’ launch of the addition of social media monitoring as part of their practice today is an excellent example of the use of social media itself. They issued their own version of a social media press release (SMPR) which included their definitions of social media monitoring and mining, a screencast series of videos on how they use Radian6’s social media monitoring solution, as well as an audio clip from Radian6’s VP Marketing, David Alston, on the solutions’ differentiators. They also then used Marketwire to distribute a short version of the release for pickup by search engines and various publications.

February 15th, 2008
Posted in SMPR, social media monitoring | | 0 Comments

IPG’s Bant Breen Discusses Social Media Monitoring with Chris Ramsey

Bant Breen, President, Interpublic Futures Marketing Group and Director of Strategic Development and Innovation of the Interpublic Group (NYSE: IPG), one of the world’s leading organizations of advertising agencies and marketing services companies, recently interviewed Chris Ramsey of Radian6, to talk about Social Media Monitoring and the emerging interest in the social media space.

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February 14th, 2008
Posted in Marketing, social media monitoring | | 0 Comments

Radian6 sponsors free download of Aberdeen report on social media monitoring & analysis

Radian6 has sponsored the Aberdeen Report: Social Media Monitoring and Analysis: Generating Consumer Insights from Online Conversation which is now available for download. The report, written by Jeff Zabin and Alex Jefferies, spells out a roadmap for those companies looking to adopt Best-in-Class practices around the use of social media monitoring and analysis. Aberdeen surveyed over 250 organizations and combined this with in depth interviews to come up with the report’s findings and recommendations. Download a free copy of the report by clicking here.

February 4th, 2008
Posted in Downloads, Marketing, social media monitoring | | 0 Comments

Distributed Influence Discussion

There is a very productive conversation underway (with lots of debate) about the measurement of distributed influence in Social Media. Jim Tobin of Ignite Social Media added to the discussion this week. My comment on his post is quoted below. If you are interested, the discussion was started by Jonny Bentwood who introduced a concept called the Social Media Index. It widened the concept of influence beyond that of “only” blogs and its corresponding traditional measure of influence: links. He then published a whitepaper on distributed influence which Jim was responding to. If you like this discussion, you might also want to check out other thoughtful contributions on the subject from Kami Huyse, Jason Falls, Chris Newton, Clive Thompson.

February 2nd, 2008
Posted in Influence, social media monitoring | | 2 Comments