Radian6 at New Communications Forum 2008 - April 22-25, 2008 in Sonoma County

We’re very excited to announce that Radian6 will be a gold sponsor and exhibitor at the New Communications Forum 2008, which will be held at the Hyatt Vineyard Creek Inn & Spa in Sonoma County, California from April 22nd to 25th.

Now in its fourth year, New Communications Forum is the premier conference that brings together thought leaders and decision makers from around the globe to discuss the impact of social media and new communications on media, marketing, journalism, PR, advertising, business, culture and society.

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March 11th, 2008
Posted in Events, social media monitoring | | 2 Comments

Golin Harris picks up the PR Campaign of the Year Award presented by PRWeek

Congratulations to our client Golin Harris who won PR Campaign of the year 2008 for Nintendo of America: Wii launch: How Wii Helped Nintento Get Its Game Back.

By 2006, Nintendo had dropped to third in the video-game industry behind Sony and Microsoft after dominating the landscape about 20 years earlier. Golin Harris, Nintendo’s agency, decided to make the Wii motion-sensitive controller a differentiator and target the core gaming audience, as well as, “dabblers”, “lapsed gamers”, and “non-gamers”. The team pushed to get girls, women, and seniors to buy the Wii, which would help it surpass the competition. Essentially, they created a market that didn’t previous exist. In the end, the Wii met or exceed sales goals. It outsold the Xbox 360 two to one and the Playstation3 by three to one.

Continue Reading: Golin Harris picks up the PR Campaign of the Year Award presented by PRWeek

March 7th, 2008
Posted in Awards | | 1 Comments

Building a global social media practice

Social Media Group (SMG) has been making waves lately in the social media world with their landing of Ford and SAP. Maggie Fox and the gang at SMG have also created lots of positive buzz with their own version of a social media press release (SMPR) which they call Digital Snippets. Today SMG announced its partnership with Radian6, to add enhanced social media monitoring to their practice mix globally. They look to use the solution to uncover potential issues for clients before they go mainstream. They also look to the solution to help uncover business intelligence that can help their clients find ways to engage online. Click here for more information on the announcement.


March 3rd, 2008
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Posted in Marketing, SMPR, social media monitoring | | 1 Comments