The American Red Cross shared with us their strategies and tactics for raising awareness about their cause and connecting with their donor base through online social channels.

AMD talks about the steps they took to evolve their in-place collaboration and engagement strategies to integrate online social channels.

The creators of the P90X workout program share how they’re using social media listening and monitoring to gauge the success of both their traditional advertising campaigns and new media outreach on the web.

Campbell-Ewald has been using social media tools and strategies since 2006, and has shared with us how their extended experience on the social web has impacted both their business and that of their clients.

Cirque du Soleil talks with us about how they’ve grown their already substantial loyal following through social media listening, promotions, and online community development.

Get started making a case for social media listening and monitoring in your organization by arming yourself with the support we’ve share in this white paper about the importance of listening to online conversation.

Not sure whether online engagement is for your brand? Read through our white paper on engagement to figure out what engagement really means for your organization, and find tips on how to get started interacting with your online audience and greater community.

Your first conversation with internal stakeholders and clients about the benefits of social media needs to consist of more than a sales pitch for the tools. In this white paper you’ll find tips and advice for framing your social media chat to get folks understanding the why of social media listening, measurement, and engagement.

While measurement and benchmarking as a practice should be built into the framework of your organization, there are some differences between traditional web metrics and social media metrics. In this white paper we share why it’s imperative you keep track of your progress on the social web and get you started thinking about the social media metrics that are most relevant to your goals and objectives.

“Why should we listen if no one’s talking about us?” Great question, and we answer it for you in this white paper about the importance of listening to and getting involved with social media even when no one’s talking about you.