Radian6′s CEO Marcel Lebrun discusses the characteristics of the social web and says that a brand is now the sum of the conversations about it, making social media much bigger than a fad.

Vida Killian, Social Media and Community Leader at Dell, chats with our Vice President of Marketing & Community, David Alston, about how social media engagement is becoming more and more an enterprise-wide endeavor.

Our Vice President of Marketing & Community, David Alston, talks about the importance of companies answering their “social phone”, or responding to the questions, complaints, and compliments people are posing about them online.

Radian6 takes a lighter approach to online engagement and virality with its story of Jay MacLean, a songwriter who hopes to gain fame from writing and recording an angry song for YouTube based on a convenience store not living up to its promise. When the store promptly responds to his complaints, though, he feels compelled to change his tune.

A quick look at our integration with the Salesforce.com and WebTrends platforms.

We created a scrapbook of sorts to share the highlights of our Rockstars of Social CRM event in June of 2009. Take a look through and enjoy!

A preview of the Radian6 Engagement Console, a desktop application that helps companies scale and coordinate their social media outreach and engagement throughout their organization.

An overview of the Radian6 social media monitoring platform, our web-based tool that helps companies collect, make sense of, and act on what’s being said about them on the social web.

Our video elevator pitch: What social media listening is all about, and why you should use Radian6 to help you get started listening and engaging online.

The story of a Scotsman hoping to go viral on YouTube