Collect Product Feedback with Social Media Monitoring

Shannon Johnson / Strategy / May 21, 2012

We just published The Guide to Social Media Monitoring. Here’s Chapter 6. Why? Social media supplies voluntary feedback and product reviews without the toil and cost of focus groups. Tapping into negative conversations around your brand can lead you to your detractors. Although negative feedback can sting, there’s usually an element... Read More

Jamie Oliver’s Food Revolution Day – A Engagement Case Study for Nonprofits

Since 2010, the Jamie Oliver Food Foundation (US) has been promoting better food education,... Read More

Marketing in the Round: How to Develop a Fully Integrated Marketing Strategy

Yesterday Gini Dietrich, CEO of Arment Dietrich and Geoff Livingston of Razoo.com, authors of... Read More

Keep Tabs on the Competition with Social Media Monitoring

We just published The Guide to Social Media Monitoring. Here’s Chapter 5. Why? People on social... Read More

Is it Time to Adopt a Second Language for your Social Media Channels?

When is it time to adopt a second language for your social media channels?... Read More

Do You Have These 8 Qualities Needed to Manage your Brand Online?

Great online communities don’t pop up overnight. They’re built around great brands, and in... Read More