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Should Agencies Execute Social Media?

By Lauren Fernandez
Friday, August 6, 2010 | 19 Comments
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Posted in: Marketing, Social Media

In the world of traditional agencies, brands rely on them for copy, press releases, statements, marketing to consumers and more. Rarely do we see a PR agency make a statement at a press conference or be quoted in a brand release; on the flip side, rarely do we have an advertising agency give final approval [...]

Weber Shandwick and Radian6 Enter Partnership To Provide Clients with Advanced Social Media Intelligence

Wednesday, November 14, 2007 | Add a Comment
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Posted in: News

Weber Shandwick to roll out the Radian6 solution globally to all employees, supporting the agency’s efforts to present expanded social media intelligence services to clients.  The public relations firm will be the first Interpublic (NYSE: IPG) unit to benefit from a strategic partnership between the IPG Futures Marketing Group and Radian6. // Weber Shandwick Completes [...]