Should Agencies Execute Social Media?
By Lauren Fernandez
Friday, August 6, 2010 | 19 Comments
Tags: Advertising and Marketing, agencies, public relations, social media execution, social media strategy
Posted in: Marketing, Social Media
In the world of traditional agencies, brands rely on them for copy, press releases, statements, marketing to consumers and more. Rarely do we see a PR agency make a statement at a press conference or be quoted in a brand release; on the flip side, rarely do we have an advertising agency give final approval [...]

