Listening When No One’s Talking (About You, Anyway)
Thursday, June 11, 2009 | 32 Comments
Tags: Brand, Business, Listening, Social Media, Social Media Monitoring
Posted in: Community, Listening, Social Media, Social Media Monitoring
It’s a pretty common question: “What, exactly, am I listening to if no one’s talking about me or my brand?” Companies that are small, new, or just not as plugged in to the online environment can sometimes feel as though they’ve got nothing to gain by monitoring social media because the mentions of their brand [...]
