By Amber Naslund
Monday, April 5, 2010 | 4 Comments
Tags: Community, community series, radian6, Social Media, social media strategy
Posted in: Community, Social Media, content marketing
At Radian6, we’re often asked about how we’ve built our community team, what purpose it serves, and how we manage our tasks and workflow to do all of the listening, engagement, and content creation that’s part of our gig. In this new series for the month of April, we’re going to look at how we’ve [...]
By Katie Morse
Wednesday, March 24, 2010 | 7 Comments
Tags: Community, Customer service, lead generation, Online Communities, social media measurement, social media metrics
Posted in: Community, Measurement and Metrics
Man, what a topic! Measuring the impact of your community on your business can sometimes be a tricky beast to tame. Each community is different, and each business may have a different purpose for measuring their community. Before you can truly begin to measure the impact of your community, a few items need to be [...]
By David Alston
Thursday, February 11, 2010 | 61 Comments
Tags: brand and community, Community, community relationship, conversational listening, Social Media
Posted in: Community, Social Media
**In the spirit of community, David Alston and Teresa Basich collaborated on this post. Enjoy! In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Both relationships rest on simple tenets like respect, and both should be celebrated whenever possible. When thinking about the [...]
By Katie Morse
Tuesday, February 9, 2010 | 27 Comments
Tags: Community, conversation, Facebook, Online Communities, Social Media, twitter
Posted in: Community, Social Media
Community – a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually prec. by the): the business community; the community of scholars. There are a lot of opinions floating around about how to define [...]
By AdamKmiec
Friday, February 5, 2010 | 8 Comments
Tags: Community, community roles
Posted in: Community, Guest Blogger
Communities are bigger than “social networks” like Facebook. Social Networks are just one type of community, albeit, one of the most recognizable ones on the web today. Every community, big and small, relies on 5 types of roles to be successful. The communities that have all 5 working together are the ones that tend to [...]
By Teresa Basich
Wednesday, February 3, 2010 | 4 Comments
Tags: BrandBowl2010, Community, Mullen, radian6, SuperBowl, twitter
Posted in: Announcements, Clients & Customers, Community
Nothing says “Community” more than sporting events, and no sporting event fosters community more than the Super Bowl. Not only do sports lovers get to have a field day (pun intended) during the Super Bowl, but the rest of us not-so-sports-lovers get to join the party and critique the ads like it’s our job. To [...]
By Gwen McIntyre
Tuesday, February 2, 2010 | 8 Comments
Tags: AwarenessInc, Community, Marketing, radian6, Social Media, Twebinar, Webinar
Posted in: Community, Marketing, Social Media, Twebinar
David Alston, VP of Marketing and Community at Radian6, recently did a twebinar with AwarenessInc called “Answering the Social Phone”. In the twebinar, David discussed how social media is not really media but a two-way communications channel and that all of the conversations going on out on the web are like phone calls. The phone [...]
By Edward Boches
Friday, January 8, 2010 | 16 Comments
Tags: advantages of social media, Community, Edward Boches, engage online, power of social media, social brand, Social Media, social media advantages
Posted in: Guest Blogger, Social Media
In the last 12 months, social media clearly moved from the wings to the main stage. Obama got himself elected thanks to YouTube and Twitter. Ashton, Oprah, Lance and Ellen “legitimized” the latter with their pursuit of a million followers each. And despite its obvious envy at the growth and success of new digital platforms, [...]
By EleanorAustin
Thursday, January 7, 2010 | Add a Comment
Tags: Community, Customer service, engagement, Listening, Microsoft, radian6, Social Media, Twebinar, Webinar, xbox
Posted in: Twebinar, Web Events, Webinar
Did you hear about Microsoft’s Xbox Elite Tweet Fleet? You can today. Join Radian6 Community Director Amber Naslund with Marketing & Community VP David Alston in a Twebinar Today at 2 P.M. EST to meet the people behind the Xbox Elite Tweet Fleet team. Tune in to Today’s Twebinar at: http://twebinars.radian6.com/ or http://www.blogtalkradio.com/theengagedbrand The Elite [...]
By RachelHappe
Friday, December 18, 2009 | 8 Comments
Tags: Community, Rachel Happe, relationships, Social Media
Posted in: Community, Guest Blogger, Social Media
One of the biggest criticisms of social media and communities is that they involve a lot of mindless chatter. At first and even second blush, this chatter doesn’t seem to lead anywhere and certainly doesn’t suggest hard business outcomes. It is, however, critical to building relationships. Conversational artifacts – the subjects and themes that people [...]
