For businesses outside the tech space, social media can sometimes be a tough sell. It’s one part evangelism, two parts patience, and a good dose of determination and creativity.

This week’s Engaged Brand Podcast features George Smith, social media specialist for Crocs – those crazy and fun shoes that have legions of raving fans (and almost as many people that think they’re silly looking). George is an army of one, working tirelessly to demonstrate the valuable and game-changing nature of social media to tap communities and brand evangelists.

We talk with George about how he’s making the case for social media inside his company, what he thinks the future holds, and how he’s created a social media presence for Crocs that’s changing the way they connect with their customers.

So if you can spare about 45 minutes, download the Crocs podcast, and learn a thing or two from someone in the trenches.

Have an idea for someone you’d like to hear from on The Engaged Brand? Is it you? Let us know.