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Customer Service is the New Marketing

By Teresa Basich
Thursday, May 13, 2010 | 17 Comments
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Posted in: Customer service, Marketing

If actions speak louder than words, then it’s no surprise that customer service is playing a larger and larger role in peoples’ buying decisions. Today’s marketplace is packed with redundant products and services, so we turn to big-picture differentiators, like brand reputation and buying experience, to help us make purchasing decisions. This is also part [...]

The Engaged Brand Podcast: Comcast’s Frank Eliason

By Amber Naslund
Thursday, April 23, 2009 | 12 Comments
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Posted in: Listening, Podcasts, Social Media, Social Media Monitoring

We’re excited that we’re finally launching a project we’ve had in the works for a while: a podcast! The Engaged Brand is focused on sharing stories, case studies, and best practices from brands who are embracing the potential of social media to connect with and engage their customers online. We’re just getting ramped up so [...]