By Katie Morse
Tuesday, June 29, 2010 | 6 Comments
Tags: Marketing, social media metrics, social media reporting
Posted in: Marketing, Measurement and Metrics, Social Media, Social Media Monitoring
“How do we report on all of this stuff?” is a question frequently heard from all corners of the sandbox. Customer service wants to know how their activities on the social web can tie back in with their existing metrics, sales wants to see how it impacts their lead times, sales cycles, and other sales-related [...]
By Teresa Basich
Thursday, May 13, 2010 | 17 Comments
Tags: customer experience, Customer relationship management, Customer service, Marketing
Posted in: Customer service, Marketing
If actions speak louder than words, then it’s no surprise that customer service is playing a larger and larger role in peoples’ buying decisions. Today’s marketplace is packed with redundant products and services, so we turn to big-picture differentiators, like brand reputation and buying experience, to help us make purchasing decisions. This is also part [...]
By Gwen McIntyre
Tuesday, February 2, 2010 | 8 Comments
Tags: AwarenessInc, Community, Marketing, radian6, Social Media, Twebinar, Webinar
Posted in: Community, Marketing, Social Media, Twebinar
David Alston, VP of Marketing and Community at Radian6, recently did a twebinar with AwarenessInc called “Answering the Social Phone”. In the twebinar, David discussed how social media is not really media but a two-way communications channel and that all of the conversations going on out on the web are like phone calls. The phone [...]
By Amber Naslund
Wednesday, January 6, 2010 | 76 Comments
Tags: Advertising, content marketing, Delicious, Facebook, Flickr, Marketing, power of social media, sharing content, SlideShare, Social Media, social media sharing, twitter
Posted in: Marketing, Social Media, content marketing
If social media is on your to-do list this year, no doubt you’ve been doing a whole ton of reading and research on the topic, and what it means for business. And if you’ve done that, you’ve likely run across someone saying that one of the keys to successful social media participation is to share [...]
By EleanorAustin
Monday, January 4, 2010 | 4 Comments
Tags: 2010, engagement, learning, Marketing, radian6, Social Media, Social Media jobs, Twebinar, Web Events, Webinar
Posted in: Community, Listening, Marketing, Social Media Monitoring
Want to start the year off right? Get up to speed and exceed? Over the past few days of devouring blogs, it’s inspiring to discover the one themeword or three words people are choosing as guideposts to drive their priorities throughout 2010. Examples include: Achieve, Courage, Attuned, Connect, Stretch, Adventure, Transition, Kings, Reward. You’ve got [...]
Monday, October 5, 2009 | 8 Comments
Tags: Marketing, Microsoft, radian6, Social Media
Posted in: Clients & Customers, Listening, News, Social Media Monitoring, Social Media News, Technology
We’re so excited to announce that Microsoft has selected Radian6 as a social media monitoring tool supporting their Central Marketing Group. As a brand that is mentioned in 6% of all online postings per month, Microsoft has been paying close attention to user generated content for several years. Particularly to listening to and understanding buzz [...]
By Amber Naslund
Tuesday, January 20, 2009 | 24 Comments
Tags: Brand management, Business, community management, Customer Management, customerservice, Marketing, Social Media
Posted in: Community, Social Media
So then. The dust has settled a bit, and I’m getting cozy with my new role here as Radian6‘s Director of Community. It’s no small occasion, not just because it’s a new job to me, but because I think it’s indicative of something bigger and more important that I’m hoping to see in the business [...]
