Lifestyle retailer will use the platform to track trends and engage their customers online.

Anaheim, Calif. (March 23, 2009) – Pacific Sunwear, a leading lifestyle specialty retailer rooted in youth culture with 932 stores nationwide, has rolled out the Radian6 social media monitoring platform to track trends and better respond to customers in the online space.

Radian6’s social media monitoring platform gathers real-time-as-discovered information from across the social web for PacSun, including from blogs, video sharing sites, boards and forums, and from emerging media such as FriendFeed and Twitter.

“Radian6 gives us the ability to hear the active discussion regarding PacSun that happens outside of our stores and in the online space,” said Pacific Sunwear’s Social Media Manager Denise Garciano.  “With that knowledge, we can build our brand by responding quickly to create better experiences for our customers both in social media and right in our stores.”
Since the Radian6 software allows PacSun to focus its analysis on a specific set of sites or sources on the web, it allows the company to achieve targeted, relevant results.
“The social web is a key source of customer research and insight for companies, said Radian6 CEO Marcel LeBrun.  Our platform brings brands real-time feedback and comments from their community as it’s discovered across the web so they can be present and engaged right when their customers need them. Users can respond to customers immediately, then watch the impact of that outreach to understand how it’s moving their business forward.”

About Pacific Sunwear of California, Inc.
Pacific Sunwear is a leading lifestyle specialty retailer rooted in the youth culture and fashion vibe of Southern California. The Company sells casual apparel with a limited selection of accessories and footwear designed to meet the needs of teens and young adults. As of January 31, 2009, the Company operated 806 PacSun stores and 126 PacSun Outlet stores for a total of 932 stores in 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.

About Radian6 Technologies
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company’s flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit www.radian6.com for more information.