By Lauren Fernandez
Friday, August 6, 2010 | 19 Comments
Tags: Advertising and Marketing, agencies, public relations, social media execution, social media strategy
Posted in: Marketing, Social Media
In the world of traditional agencies, brands rely on them for copy, press releases, statements, marketing to consumers and more. Rarely do we see a PR agency make a statement at a press conference or be quoted in a brand release; on the flip side, rarely do we have an advertising agency give final approval [...]
By Lauren Fernandez
Wednesday, June 23, 2010 | 10 Comments
Tags: PR measurement, public relations, SM metrics
Posted in: Community, Measurement and Metrics
We finally have it. A way for public relations professionals to not only prove qualitative metrics, but quantitative metrics as well. We chatted last week about basic reporting templates, which goes hand in hand with what you need to measure and best practices. Social media has opened up a door for those in the PR [...]
Thursday, November 13, 2008 | Add a Comment
Tags: Business, Ogilvy PR, public relations, radian6, Social Media, Social Media Monitoring
Posted in: News
Global communications agency selects Radian6 to help drive social media strategy for international clients. Washington, DC (PRWEB) November 13, 2008 — 360° Digital Influence – Ogilvy’s global social media and word of mouth practice – and Radian6 have successfully deployed Radian6 as the consumer generated media listening tool to all of the Digital Influence teams [...]
