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Social Customer Service, With Some Radian6 Flare

By Teresa Basich
Monday, July 12, 2010 | 3 Comments
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Posted in: Customer service, Social Media Monitoring

This introductory post was written by Nigel Orfei, Director, Customer Services for Radian6. Nigel will be contributing to this blog on a regular basis to share general best practices about managing customer service in the online social space, and he’ll be answering some of the common questions we receive from our clients about our platform, [...]

A Different Look at Community Management

By Amber Naslund
Monday, June 14, 2010 | 65 Comments
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Posted in: Community, Social Media

Community management isn’t what it used to be. Once upon a time, managing a community meant hanging out in an online location – be it a forum or a chat room – and moderating chat. Approving comments. Handling some support issues. Dealing with trolls, helping people with questions. That kind of thing. But community management, [...]

Welcoming Lauren Fernandez to Radian6

By Amber Naslund
Friday, June 4, 2010 | 40 Comments
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Posted in: Announcements, Community, Social Media

The Radian6 community team is growing yet again, and I couldn’t be more pleased to share that Lauren Fernandez will be joining our crew as community manager. Lauren’s PR background and keen social media skills are the perfect blend for a community manager supporting our agency clients. She’ll be doing outreach and engagement on behalf [...]

Radian6 Community Series: Goals & Purpose

By Amber Naslund
Monday, April 5, 2010 | 4 Comments
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Posted in: Community, Social Media, content marketing

At Radian6, we’re often asked about how we’ve built our community team, what purpose it serves, and how we manage our tasks and workflow to do all of the listening, engagement, and content creation that’s part of our gig. In this new series for the month of April, we’re going to look at how we’ve [...]

We’re Hiring A Community Manager

By Amber Naslund
Friday, March 26, 2010 | 9 Comments
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Posted in: Announcements, Community, Social Media

It’s been an incredible year at Radian6, with lots of amazing things happening, the launch (now in preview) of our new Engagement Console, events, great clients, you name it. And with that kind of activity comes growth, including growth for our community team. You’re probably already acquainted with Lauren Vargas, Katie Morse, and Teresa Basich, [...]

Radian6 to Launch Engagement Console Desktop Application in April

By Teresa Basich
Wednesday, March 10, 2010 | 16 Comments
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Posted in: Announcements, Listening, Social Media, Social Media Monitoring, Technology

One of the biggest hurdles to jump in integrating social media into a business is figuring out the most cost-effective and functional way to scale its use. As your organization grows and continues to weave social media into its processes, it will be critical to establish a workflow that extends across departments while still allowing [...]

10 Key Engagement Metrics to Track

By Amber Naslund
Monday, March 8, 2010 | 29 Comments
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Posted in: Community, Listening, Measurement and Metrics, Social Media

Ah, engagement. That sticky word that gets discussed an awful lot in context of social media conversations. But how, exactly, do you look at engagement and keep tabs on the factors that drive it? While no single metric alone is going to be a solid indicator of how engaged your community or customers are, there [...]

Radian6 and Deep Focus Partner for MSN Oscar Coverage

By Rob Begg
Thursday, March 4, 2010 | 1 Comment
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Posted in: Social Media, Social Media News

This year’s Oscars have been an active topic on social networks even before the nominees were announced on February 2nd. With high-profile nominees such as Avatar and Meryl Streep up against breakout contenders such as The Hurt Locker and Gabourey Sidibe, there is no shortage of opinion and posts. MSN.com has created a destination for [...]

Former SalesForce.com CMO Tien Tzuo Joins the Radian6 Board of Directors

By Teresa Basich
Wednesday, February 24, 2010 | Add a Comment
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Posted in: Announcements

Radian6 is happy to announce that Tien Tzuo, former SalesForce.com CMO and current CEO of Zuora, Inc., has joined the Radian6 board of directors. Tzuo joined SalesForce.com in 1999 as one of the driving forces behind the company’s development. He held a variety of executive roles during his nine years with the company and eventually [...]

Twebinar Recap: Sun Microsystems

By Gwen McIntyre
Thursday, February 18, 2010 | 1 Comment
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Posted in: Podcasts, Twebinar

Thanks to those of you who joined us for our twebinar with Josh Reynolds, Head of Sun Microsystem’s North American MidMarket Initiative. Josh shared all kinds of great info with us today…  from some of the surprises they found when they started listening to who makes up Sun’s online community to what kind of content [...]