By Lauren Fernandez
Friday, August 20, 2010 | 8 Comments
Tags: agency, agency disclaimer, client disclaimer, client tag, Social Media, social media disclaimer
Posted in: Community, Social Media
Social media has opened a door to a wealth of information – whether brands are listening in on what consumers are saying; interacting with them on a consistent basis; and even profiling client efforts across personal and professional corporate accounts. Social networks are used not only to converse with consumers, but to push out shareable content [...]
By Amber Naslund
Wednesday, August 18, 2010 | 9 Comments
Tags: engagement, Social Media, social media governance, social media guidelines, social media policies
Posted in: Engagement, Social Media
Increasingly, companies need to adapt their codes of conduct and employee manuals with guidelines for employee participation on the social web. While you might have roles that are “officially” social media related, every person in your company is now a potential spokesperson. And if they’re active online in any way at all, you want to [...]
By Lauren Fernandez
Friday, August 13, 2010 | 4 Comments
Tags: brand monitoring, crisis communications, crisis in social media, Social Media
Posted in: Social Media
Social media has turned communication into a real-time, instant reply medium. Traditional public relations had a bit more leeway and time to decide on an appropriate course of action when a crisis struck. Now, replies and statements are expected to come quicker. Crisis communications will throw a person into pure adrenaline, and sometimes borderline panic. [...]
By Amber Naslund
Monday, June 14, 2010 | 65 Comments
Tags: community management, community management roles, radian6, Social Media, Social Media jobs
Posted in: Community, Social Media
Community management isn’t what it used to be. Once upon a time, managing a community meant hanging out in an online location – be it a forum or a chat room – and moderating chat. Approving comments. Handling some support issues. Dealing with trolls, helping people with questions. That kind of thing. But community management, [...]
By Lauren Fernandez
Thursday, June 10, 2010 | 25 Comments
Tags: Social Media, social media analysis, social media reporting
Posted in: Measurement and Metrics, Social Media
Social media is not a band-aid approach for the brands you work with and for. Strategy, tactics, objectives, and reporting are specific to the client and their particular needs, and which outcomes are most relevant to goals presented. However, you can base your reporting off of five simple questions and cultivate to specific cases. In [...]
By Teresa Basich
Wednesday, May 5, 2010 | Add a Comment
Tags: Customer relationship management, Customer service, social CRM, Social Media
Posted in: Customer service, Social Media, social CRM
How’d April treat you? Did you get all you needed from us last month to get started creating some serious change in your organization? As always, if you want more, let us know — take a browse through the April ebook again, and let us know if you’ve got any questions or would like some [...]
By Lauren Vargas
Tuesday, April 20, 2010 | 2 Comments
Tags: Social Media
Posted in: Social Media
How do you cure social media culture shock and be a better participant within the social web? Teach your team the tools they need to communicate and succeed in the confines of a safe internal environment before making them accountable for external engagement. While every culture is ethnocentric, thinking “we do it right,” it’s important [...]
By Lauren Vargas
Wednesday, April 14, 2010 | 2 Comments
Tags: culture, Social Media
Posted in: Social Media
Change is personal. When an organization proposes change, the workforce is fearful of how their jobs will change, what new skills and responsibilities will be required, and how the layers of management-employee communication will alter. Change challenges employees to step out of their comfort zone and old organizational structure. Successful change implementation cannot be forced [...]
By Amber Naslund
Monday, April 5, 2010 | 4 Comments
Tags: Community, community series, radian6, Social Media, social media strategy
Posted in: Community, Social Media, content marketing
At Radian6, we’re often asked about how we’ve built our community team, what purpose it serves, and how we manage our tasks and workflow to do all of the listening, engagement, and content creation that’s part of our gig. In this new series for the month of April, we’re going to look at how we’ve [...]
By Amber Naslund
Wednesday, March 31, 2010 | 18 Comments
Tags: metrics, sales, Social Media, social media measurement, social media ROI
Posted in: Measurement and Metrics, Social Media
The holy grail of determining true social media ROI is to be able to line social media activities up to sales. The relationships are valuable, yes. So is the engagement, the content, the brand awareness. But ultimately, you’re building all of those things so that you can increase the odds that people will spend money [...]
