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David is Vice President of Marketing at social media monitoring solution company, Radian6, which is head officed in Fredericton, New Brunswick. David has built his career in technology marketing first with one of Canada’s regional phone companies, Aliant, and then with a number of tech startups in the interactive advertising and the video over IP space. Previous to Radian6 David was partner and Vice President of Marketing Strategy with one of the region’s fastest growing PR firms, Revolution Strategy.
David’s focus at Radian6 is building the firm’s brand internationally through the use of social media monitoring, outreach and engagement. He is the co-inventor of the “twebinar” format with social media maven, Chris Brogan – the successful three-part summer series featuring some of the world’s social media leaders that ran this past summer as a mashup between a traditional video webinar and Twitter. The series broke a number of attendance records and was featured as a successful word-of-mouth case study at MarketingProfs. David has also become a featured speaker and panelist at a number of new marketing, blogging and social media events as an expert on how brands should be listening to consumer generated media online. As one of Twitter’s most followed CMO’s, David takes his interactive style of marketing to every speaking engagement – listening, learning and engaging with the audience. You can follow David on Twitter at @davidalston
David blogs at TweetPR.
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David Alston
VP Marketing
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