Brand ownership is no longer solely the domain of the institution
Social media is changing business. A brand is now defined as the sum of all conversations taking place around it, and it’s happening regardless of whether or not we participate in the dialogue.
Founded in 2006, Radian6 was created with the idea that companies need to be listening to the social web in order to effectively participate. Intelligence about online conversations is critical: companies need to know what’s being said about their brand, industry, and competitors online. So, we built a listening platform designed to help companies do just that.
But listening is just the beginning. Businesses need to measure. Analyze. Report on their social media efforts. And they need the tools to engage with their communities online. Radian6 provides the ability to do it all, and to scale it across all the areas that social media ought to touch: customer service, sales, public relations, marketing, management. Check out a bit more about our capabilities over here.
We’re an entrepreneurial company with deep business experience, so we’ve created our platform with your needs in mind. We’re passionate about listening to our customers and community, and making the social web as integral a part of our business as we believe it should be for yours.
Thanks for being here. Let us know how we can make Radian6 a powerful platform for you.
