It’s never pretty, but crisis management is a very real necessity for your brand and its external communication efforts. If there’s conversation around your brand discussing anything from negative press, to misinformation, or potential business threats, you should be prepared to not only listen in on customer conversations, but also to respond if necessary.

With Radian6, your public relations team will have the power to dig deeper into the conversations surrounding crisis situations, providing insight into your negative brand mentions – including what’s being said, who’s saying it, and whether or not the message is spreading.

To learn more about how social media monitoring can help in your next crisis situation, watch this video with Radian6 Product Managers Tom and Corey.

Radian6 TV: Identifying a PR Crisis

Now that you’ve learned the value of monitoring social media during a crisis, discover how interacting with your customers through the Radian6 Engagement Console can streamline your communication process, creating a complete audit of your conversation trail.

Respond Using Engagement Console

Download a PDF version of Crisis Management with Radian6 here.

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