If you’re already listening to online conversations, there’s no better time than the present to get involved in engagement. The Radian6 Engagement Console simplifies your interactions on the social web, allowing you to communicate directly to clients on Twitter and Facebook all through one easy to manoeuvre desktop application.

Engagement doesn’t always have to rely on direct communication between you and your clients. Take the intel you receive from your social media monitoring and implement changes to your pre-existing strategies. You can also use social media marketing to your advantage by taking a behind the scenes approach too, using customer feedback to implement changes behind the scenes.

The places engagement can take you are almost limitless; don’t you think it’s time to join the conversation?